motorcycle
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Latest News
Keeway America now distributes Benelli in U.S. as sole co-owner
Benelli motorcycle models will arrive in the U.S. in Q1 of 2024 and Keeway products will be available to the…
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Latest News
Yamaha unveils returning 2024 models
The 2024 street motorcycle lineup includes the Supersport, Sport Heritage, Scooter, Hyper Naked, and Sport Touring model families.
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Latest News
Honda releases returning 2024 on-road models
Returning models span the touring, cruiser, and adventure categories.
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Latest News
Dealership offers museum with 100 years of motorcycling history
The museum includes about 75 pre-world war vintage motorcycles from over 20 countries and almost 100 years of motorcycle history.
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Latest News
Suzuki adds to 2024 motorcycle lineup
Suzuki's 2024 motorcycle models include the GSX-S1000GT and GT+ sport touring models, the 25th anniversary Hayabusa and other sportbike, adventure…
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Features
Study: consumer insights and brand preferences in motorcycle P&A purchases
This article presents the findings from our research that answers what motorcycle parts consumers are buying, and why.
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Latest News
Sales team honored for likely saving motorcycle rider’s life
According to Fox 9 KMSP, salesmen from Simply Ride of Eden Prairie have been credited with saving the life of…
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News
NHTSA shares “grim” motorcyclist fatality report
NHTSA reported that motorcyclist fatalities were up 7.7 percent from the year before. It's the highest number of fatalities since…
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Dealers
MIC releases 2022 yearly reference book
The Motorcycle Industry Council has announced that its 2022 Motorcycle Statistical Annual is now available online. The nationwide report gives…
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Dealers
EPG consumer survey reveals Motorcycle Audio trends
The latest survey of motorcycle owners from My Voice Rewards, sibling data brand to Powersports Business, finds that there’s plenty…
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