BRP
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Can-Am
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Can-Am
Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
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BRP
BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
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BRP
BRP tops $10M in investments towards its Ride Out Intimidation program
Since its inception in 2022, BRP has invested more than CA$10 million in charitable contributions to help combat global bullying…
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BRP
BRP opens first European flagship store in Paris, showcasing electric Can-Am lineup
Located at 8 Boulevard du Montparnasse, the new store is operated in partnership with established French dealer Canadian Motors and…
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Dealers
New powersports dealership outside of Winnipeg has its grand opening
Midcan Powersports, located in Steinbach, Manitoba in Canada, offers a range of BRP products, including Ski-Doo and Can-Am ATVs and…
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BRP
BRP reports first quarter financial results
BRP reports that its first-quarter revenue decreased $153 million compared to Q1 last year, as the company reduces its seasonal…
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BRP
BRP President and CEO José Boisjoli announces retirement
Boisjoli says that during his 36-year career at BRP, he was proud to help shape the company's DNA and push…
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BRP
BRP honored by Red Dot as its Design Team of the Year
In addition to being recognized as the 2025 Design Team of the Year, BRP is also being inducted into Red…
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Polaris
Polaris donates more than $120K to off-road and snow organizations
Polaris says it is donating more than $120,000 to off-road vehicles, all-terrain vehicles, and snowmobile riding clubs and organizations across…
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Personal Watercraft
Bombardier’s new concept could redefine marine patrol and border defense
The Sea-Drone 88, a unique concept proposed by venture capitalist Charles Bombardier that could redefine marine patrol and border defense.
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Motorcycle
International Female Ride Day rolls out May 3
Celebrated annually on the first Saturday of May, the 19th edition of International Female Ride Day will take place May…
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BRP
BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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Finance and Insurance
Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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BRP
BRP estimates tariffs will cost company an estimated $40 million
BRP anticipates a $40 million loss due to tariffs recently assessed to U.S. trading partners. However, this cost is relatively…
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BRP
BRP sells its Australian boat business to Yamaha
BRP recently announced it was selling all its outstanding shares of Telwater – its Australian boat manufacturing operation – to…
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BRP
BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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Snowmobile
Snow recalls: Ski-Doo, Lynx and Kimpex snow ski
MY25 Ski-Doo and Lynx snowmobiles equipped with a 600R E-TEC, 850 E-TEC, or 850 E-TEC Turbo R engine have been…
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Can-Am
BRP’s Can-Am electric motorcycles win iF Design Awards
BRP’s pair of electric motorcycles, Can-Am Pulse and Can-Am Origin, were recently named winners of the 2025 iF Design Awards.
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Dealers
Analysts see powersports dealers continue modest decline through Q1
According to a recent LinkedIn post by Woods Cycle Country Dealer Principal Mark Sheffield, BRP and Polaris dealers continue to…
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