BRP
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BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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BRP names winners of its 6th International Design Challenge
The annual competition, endorsed by the World Design Organization, challenged students to develop emergency response vehicle (ERV) concepts aligned with…
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Ski-Doo introduces new features, advancements for 2027 model year
A highlight for the 2027 model year is Ski-Doo's new 600RR engine, with a 130hp that promises more power, quicker…
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BRP earns 20 global design awards in 2025, named Red Dot Design Team of the Year
The awards span BRP’s on- and off-road vehicles, snowmobiles, electric motorcycles and three-wheel platforms, highlighting what the company calls a…
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BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
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BRP taps automotive veteran to succeed José Boisjoli as CEO
BRP has named Denis Le Vot as its next president and CEO, marking a major leadership transition as José Boisjoli…
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BRP reports strong Q3 as new ORV lineup drives gains; dealers increasingly confident
The new 2026 utility lineup — including the Defender HD11 and the Outlander Backcountry 4x4/6x6 — was the standout of…
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BRP donates over CA$300K to ‘Ride Out Intimidation’ on Yellow Day
As part of its Ride Out Intimidation program, more than 6,000 BRP employees, dealers, and ambassadors took part in Yellow…
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Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Can-Am expands partnership with MeatEater to promote outdoors
Rinella and his crew reach millions of hunters, anglers, and outdoor enthusiasts, many of whom are ideal customers for Can-Am’s…
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Snow Goer announces 2026 Snowmobile of the Year
Each year, Snow Goer awards its Snowmobile Of The Year to the snowmobile that exhibits innovation, ride quality, performance, and…
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Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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Minnesota BRP dealership acquired by Bradford Powersports
Bill Bradford purchased Brother's Motorsports on Sept. 23, nearly three years after the entrepreneur purchased his first powersports dealership in…
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BRP will make return to AIMExpo, to speak on EV panel
One of the leading OEMs in the industry will be returning to AIMExpo where it will have an exhibit and…
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Sheridan Powersports named U.S. Can-Am ATV and SSV Dealer of the Year at Club BRP
During the global reveal of the 2026 Can-Am and Sea-Doo lineups, BRP shone a spotlight on some of its high-performing…
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BRP’s Q2 FY26 revenue growth, new products, and inventory reset signal market momentum
BRP Inc. reported second-quarter fiscal 2026 results that exceeded expectations, backed by strong product launches and progress on inventory management,…
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Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
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BRP to sell Manitou pontoon business to Marcott Family, refocus on powersports
This latest move follows BRP’s recent sale of Alumacraft, completed in the second quarter of Fiscal 2026, and the pending…
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BRP tops $10M in investments towards its Ride Out Intimidation program
Since its inception in 2022, BRP has invested more than CA$10 million in charitable contributions to help combat global bullying…
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