Latest News
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Cardo Systems unveils new waterproof microphone
Cardo's new IP67 microphone is built to endure dusty trails, wet, and rainy conditions, and also features a frost-resistant mic…
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Denago Powersports teams up with DX1
Denago Powersports will integrate DX1's cloud-based dealership management system so its dealerships can simplify tasks and improve day-to-day operations.
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Four Corners Motorcycle Rally returns Labor Day weekend for its 32nd anniversary
The four-day event will include races, a rodeo show, a motorcycle obstacle course, an Ives Brothers Wall of Death stunt…
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BMW dealers rank No. 1 in PSI study measuring service appointments
BMW dealerships were first in the 2025 Pied Piper PSI Service Telephone Effectiveness Powersports Industry Study, which measured service appointments…
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BRP President and CEO José Boisjoli announces retirement
Boisjoli says that during his 36-year career at BRP, he was proud to help shape the company's DNA and push…
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Beta bike sales jump in the US, reach record numbers
Beta's sales in the U.S. have been growing since the beginning of 2008, when the new line of its off-road…
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American Rider previews 2025 Harley-Davidson Fat Boy Gray Ghost Icons collection
The 2025 Harley-Davidson Fat Boy Gray Ghost is a limited-production model, with each of the 1,990 units serialized with its…
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Honda expands capacity, adds new production line at motorcycle plant in India
Honda's additional production line at its fourth manufacturing plant in India will turn it into the company's largest motorcycle assembly…
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Power Hour: International Female Ride Day and the women in powersports
Brendan sits down with two women who are leaders in the powersports industry to discuss International Female Ride Day and…
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2025 Distinguished Gentleman’s Ride raises $7.3 million
Held on May 18, the 2025 Distinguished Gentleman's Ride saw more than 125,000 motorcycles take the streets in 1,038 cities…
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NPDA celebrates 4 years of advocacy and dealer growth
The National Powersports Dealer Association (NPDA) is celebrating its 4th anniversary this May, marking four years of dedicated support for…
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PSB shares new aftermarket products for May
Powersports Business highlights aftermarket products from Drag Specialties and BikeMaster, including high-efficiency clutch cables and a JIS Screwdriver Set.
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S&S Cycle promotes Kelly to vice president of marketing
Kelly rejoined S&S Cycle in September 2024, having previously served at the company from 2004 to 2009. He was immediately…
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Buell Motorcycles announces $18.5 million expansion project
The iconic, American-made motorcycle brand will be investing $18.5 million towards real estate, building renovations, and new equipment, the company…
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AMA Motorcycle Hall of Fame names 2025 nominees, opens voting
Nominees span categories including Road Racing, Motocross, Dirt Track, Design & Engineering, and Leadership. Notables include World Superbike champion Colin…
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Honda confirms return of multipurpose ATV models
Honda's 2026 FourtTrax lineup includes the Rancher, Foreman 4x4, and Foreman Rubicon, which blends reliability, performance, and trail-friendly handling.
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NBC to air four major telecasts for 2025 Pro Motocross season
The high-profile events provide powersport dealers across the country with a powerful opportunity to connect with millions of fans and…
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Honda reaches milestone with 500 million motorcycles produced globally
Honda's first-ever motorcycle, the Dream D-Type, was produced in 1949, while United States motorcycle production began in 1979 with the…
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KTM secures major investment from Bajaj, accelerates toward new era
Gottfried Neumeister, CEO of KTM AG, states that their longtime partner, Bajaj Auto, will inject an additional €600 million in…
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Jack Miller joins Yamaha Factory Team for 2025 Suzuka 8 Hours comeback
Yamaha Motor Co., Ltd. has announced that MotoGP star Jack Miller will join the factory Yamaha Racing Team for the…
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