Aftermarket
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Distributors/Aftermarket
Biker’s Choice targets custom and DIY market with new product lineup
Biker’s Choice rolled into AIMExpo last week with a fresh lineup of custom accessories and maintenance-focused products aimed at both…
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Distributors/Aftermarket
SW-Motech to showcase its latest motorcycle accessories at AIMExpo
In addition to highlighting its latest products, the SW-Motech team will be on hand to discuss dealer opportunities, upcoming events,…
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Distributors/Aftermarket
Wild Ass seat cushions teams up with industry veteran Larry Middleton
After a yearslong hiatus from aftermarket distribution, industry veteran Larry Middleton joins Wild Ass to help promote its seat cushions…
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Aftermarket
Lyndall Brakes posts eighth straight year of double-digit growth
To support rising demand, the company says it has expanded into new operational and distribution locations, helping shorten lead times…
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Distributors/Aftermarket
LeMans set to energize AIMExpo as exhibitor and exclusive coffee sponsor
The Drag Specialties semi-truck will also make its return to AIMExpo, where it will serve as a backdrop for the…
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Aftermarket
Mips acquires Koroyd, expanding helmet safety portfolio
Helmet safety leader Mips has agreed to acquire Koroyd, significantly expanding its protection technology portfolio and strengthening its position at…
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Distributors/Aftermarket
Drag Specialties offering $86K in contingency for King of the Baggers
Industry-leading aftermarket parts distributor Drag Specialties announced it will be back for a fifth year of MotoAmerica's King of the…
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Distributors/Aftermarket
Joe Rocket reunifies the global brand after acquisition from Sullivans Inc.
Joe Rocket Canada Inc. has acquired the U.S.-based Joe Rocket brand from Sullivans Inc., consolidating all trademarks, product development, and…
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Distributors/Aftermarket
Motul renews long-standing partnership with MotoGP
Motul's partnership covers sponsorship of the World Championship series, as well as the title sponsorship of the Grand Prix of…
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Features
Parts Unlimited and Drag Specialties Milwaukee NVP 2025: More than the sum of its parts
Now in its second year in Milwaukee, the NVP Expo saw record-breaking attendance and a robust lineup of exhibitors, seminars,…
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Distributors/Aftermarket
Parts Unlimited names new sales rep for South-Central region
Parts Unlimited continues to retool its nationwide sales force with the appointment of David Hosford as its new South-Central region…
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Indian Motorcycles
Indian, Vance & Hines team up for multi-year KOTB factory effort
The partnership with Vance & Hines Motorsports puts the famed aftermarket powerhouse in charge of the brand’s MotoAmerica King of…
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Distributors/Aftermarket
LeMans to acquire Sullivans Inc., expanding distribution strength in the Northeast
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
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Motorcycle
EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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Nifty 50
PSB opens Nifty 50 contest for 2026 products
Nominations are due Wednesday, December 31. 2025, so we invite you to consider which of your products should be included…
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Distributors/Aftermarket
Wild Ass motorcycle seat cushions celebrate 10 years of comfort innovation
Known for its comfortable and innovative motorcycle seats, the aftermarket manufacturer says it plans on expanding into the UTV market.
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Finance and Insurance
Autrella expands insurance coverage to include Trask turbo systems
The F&I provider's Performance Plus coverage, which already includes several aftermarket engines, now extends to builds with Trask Performance turbo…
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Distributors/Aftermarket
S&S Cycle vice president, Tim Osterberg, dies at 63
Serving on the company’s senior management team, Osterberg mentored many engineers in product development and core product engineering.
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Distributors/Aftermarket
Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Powersports parts distributor Turn 14 is heading back to AIMExpo, and will be unveiling Answer Racing's 50th anniversary apparel collection.
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Distributors/Aftermarket
Bridgestone launches new high-level grip, race-ready tires
Bridgestone's Racing Battlax V03 will hit markets in 2026, and will feature grip technologies refined through years of championship racing.
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