Aftermarket
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Motorcycle
EICMA returns to Milan with new tagline: ‘That’s Amore’
The world's largest motorcycle trade show is expected to have more than 730 exhibitors, representing 2,000 brands and 50 different…
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Audio
Tim Page joins Maxxsonics as western regional sales manager
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand…
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Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
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Distributors/Aftermarket
Fowler Parts buys snowmobile aftermarket company
After the acquisition of P&A company Fett Brothers Performance, Fowler Parts says it plans to expand its snowmobile product line.
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Distributors/Aftermarket
Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
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Distributors/Aftermarket
Simpson accelerates growth strategy in $7B motorcycle safety market
Part of Simpson's strategy is product innovation through partnerships, which includes teaming up with Buell Motorcycle to release a next-gen…
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Hot Products
Summer’s hottest new products from Drag Specialties
Check out the summer's hottest aftermarket products from Drag Specialties, including axle kits, air deflectors, and OEM-style fuel gauges.
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Aftermarket
Deltran celebrates 60 years of family-owned innovation
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance…
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Distributors/Aftermarket
All Balls Racing going all in at Hay Days
In addition to an expanding parts lineup, the All Balls Racing booth at this year's Hay Days will feature an…
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Distributors/Aftermarket
Fox Factory reports second-quarter financial results
With Q2 net sales up 7.6% compared to this time last year, Fox is bracing itself for the potential impact…
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Distributors/Aftermarket
AFCO expands aftermarket portfolio with acquisition of Custom Dynamics
The acquisition allows aftermarket products manufacturer AFCO to expand its offerings to include LED motorcycle lighting and electrical components.
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Aftermarket
PSB highlights July aftermarket product releases from Drag Specialties
Powersports Business highlights several new aftermarket product releases from Drag Specialties, including piston kits, a crank position sensor, and oxygen…
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Aftermarket
S&S Cycle signs on as official sponsor of the Donnie Smith Show
Motorcycle aftermarket supplier S&S Cycle announced it will be the official performance sponsor of the 2026 Donnie Smith Bike Show,…
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Distributors/Aftermarket
SDR Motorsports appoints industry veteran Bryatt Fischer as VP of sales and marketing
Fischer joins the Mesa, Arizona-based company with a strong background in marketing, sales, and product development.
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Aftermarket
Cardo Systems unveils new waterproof microphone
Cardo's new IP67 microphone is built to endure dusty trails, wet, and rainy conditions, and also features a frost-resistant mic…
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Aftermarket
PSB shares new aftermarket products for May
Powersports Business highlights aftermarket products from Drag Specialties and BikeMaster, including high-efficiency clutch cables and a JIS Screwdriver Set.
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Distributors/Aftermarket
Helmet safety innovator Mips adds 4-time MXGP champ to lineup ahead of U.S. debut
Prado, a four-time FIM Motocross World Champion known for his 149 holeshots and technical prowess, brings global attention to the…
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Distributors/Aftermarket
Fox Factory releases first quarter financial results
With Q1 net sales up 6.5% compared to this time last year, Fox is bracing itself for the potential impact…
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Aftermarket
S&S Cycle promotes Andolsek to sales and technical support manager
The industry veteran has 23 years of experience working at S&S Cycle, and started his powersports career developing exhausts and…
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Distributors/Aftermarket
All Balls Racing reveals new logo and marketing expansion
Shelby Stites, social media specialist at All Balls Racing, says the rebranding effort is not just about updating the look:…
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