Aftermarket
-
Distributors/Aftermarket
Wild Ass motorcycle seat cushions celebrate 10 years of comfort innovation
Known for its comfortable and innovative motorcycle seats, the aftermarket manufacturer says it plans on expanding into the UTV market.
Read More » -
Finance and Insurance
Autrella expands insurance coverage to include Trask turbo systems
The F&I provider's Performance Plus coverage, which already includes several aftermarket engines, now extends to builds with Trask Performance turbo…
Read More » -
Distributors/Aftermarket
S&S Cycle vice president, Tim Osterberg, dies at 63
Serving on the company’s senior management team, Osterberg mentored many engineers in product development and core product engineering.
Read More » -
Distributors/Aftermarket
Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Powersports parts distributor Turn 14 is heading back to AIMExpo, and will be unveiling Answer Racing's 50th anniversary apparel collection.
Read More » -
Distributors/Aftermarket
Bridgestone launches new high-level grip, race-ready tires
Bridgestone's Racing Battlax V03 will hit markets in 2026, and will feature grip technologies refined through years of championship racing.
Read More » -
Motorcycle
EICMA returns to Milan with new tagline: ‘That’s Amore’
The world's largest motorcycle trade show is expected to have more than 730 exhibitors, representing 2,000 brands and 50 different…
Read More » -
Audio
Tim Page joins Maxxsonics as western regional sales manager
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand…
Read More » -
Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
Read More » -
Distributors/Aftermarket
Fowler Parts buys snowmobile aftermarket company
After the acquisition of P&A company Fett Brothers Performance, Fowler Parts says it plans to expand its snowmobile product line.
Read More » -
Distributors/Aftermarket
Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
Read More » -
Distributors/Aftermarket
Simpson accelerates growth strategy in $7B motorcycle safety market
Part of Simpson's strategy is product innovation through partnerships, which includes teaming up with Buell Motorcycle to release a next-gen…
Read More » -
Hot Products
Summer’s hottest new products from Drag Specialties
Check out the summer's hottest aftermarket products from Drag Specialties, including axle kits, air deflectors, and OEM-style fuel gauges.
Read More » -
Aftermarket
Deltran celebrates 60 years of family-owned innovation
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance…
Read More » -
Distributors/Aftermarket
All Balls Racing going all in at Hay Days
In addition to an expanding parts lineup, the All Balls Racing booth at this year's Hay Days will feature an…
Read More » -
Distributors/Aftermarket
Fox Factory reports second-quarter financial results
With Q2 net sales up 7.6% compared to this time last year, Fox is bracing itself for the potential impact…
Read More » -
Distributors/Aftermarket
AFCO expands aftermarket portfolio with acquisition of Custom Dynamics
The acquisition allows aftermarket products manufacturer AFCO to expand its offerings to include LED motorcycle lighting and electrical components.
Read More » -
Aftermarket
PSB highlights July aftermarket product releases from Drag Specialties
Powersports Business highlights several new aftermarket product releases from Drag Specialties, including piston kits, a crank position sensor, and oxygen…
Read More » -
Aftermarket
S&S Cycle signs on as official sponsor of the Donnie Smith Show
Motorcycle aftermarket supplier S&S Cycle announced it will be the official performance sponsor of the 2026 Donnie Smith Bike Show,…
Read More » -
Distributors/Aftermarket
SDR Motorsports appoints industry veteran Bryatt Fischer as VP of sales and marketing
Fischer joins the Mesa, Arizona-based company with a strong background in marketing, sales, and product development.
Read More » -
Aftermarket
Cardo Systems unveils new waterproof microphone
Cardo's new IP67 microphone is built to endure dusty trails, wet, and rainy conditions, and also features a frost-resistant mic…
Read More »