News
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Former UFC champion gets custom-built Chieftain in Forged finale
Satya Kraus, who built and designed the custom Chieftain PowerPlus, says it will serve as an ideal platform to prototype…
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SW-MOTECH now available through Parts Canada
Parts Canada has announced it will begin distributing SW-MOTECH products to its dealer network, bringing the German manufacturer’s premium motorcycle…
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Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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FLY Racing and WPS double down on Pro Motocross and 2026 MX collection
As the championship heads into its final stretch after a brief break, FLY Racing’s influence continues to shape both the…
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Blackpurl launches next-gen DMS: Blackpurl 2
Blackpurl has officially launched Blackpurl 2, its next-generation, cloud-native dealership management platform, designed to help dealers grow faster using the…
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Thousands attend annual Harley-Davidson event in Milwaukee
The Harley-Davidson Homecoming Festival featured a performance by Chris Stapleton, but the sold-out show at Veterans Park was cut short…
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Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Polaris awards over $100K to support outdoor recreation
In collaboration with the NFF, Polaris will help fund various forest conservation and restoration initiatives across the country.
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Yamaha Motor consolidates global financial services under U.S.-based YMFC
The move brings Yamaha’s financial services businesses in Brazil, France, Australia, and New Zealand under YMFC's global umbrella.
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Bagger Racing League returns to Vintage Motorcycle Days with expanded program
Following a successful debut in 2024, BRL returns with two AMA Amateur National Bagger Championship classes.
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NPA’s Auction for a Cause is coming back to AIMExpo
The auction will include exclusive items such as signed memorabilia and rare collectibles. Proceeds from the event will go to…
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Torqeedo appoints new director of sales
Mary Jo Reinhart will lead Torqeddo's OEM and retail sales across North America and oversee business operations for the company’s…
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Navigating voluntary terminations with your OEM
Business attorney Hilary Holmes Rheaume breaks down the dos and don'ts of voluntary terminations and how dealers can avoid costly…
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Kubota donates $100K towards Texas flood recovery
Kubota says the donations will be directed to the Kerr County Flood Relief Fund to help provide relief to those…
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Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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Stark Future surges ahead in global powersports market
Founded just six years ago, Stark posted €47 million in Q2 2025 revenue (approx. $51 million USD), more than doubling…
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Triumph unveils 2026 TF 250-X upgrades
Key updates include a redesigned airbox and silencer to boost airflow and meet FIM/AMA sound regulations, paired with improved engine…
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S&S Cycle debuts Vintage Tour in Japan
In response to the incredible excitement over S&S Cycle's 2025 Vintage Tour in the U.S., S&S is launching an overseas…
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Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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Wheelsports closes after 48 years; KTM, Husqvarna franchise sold to Lancaster Sport Cycles
Founded in 1977 by brothers Wally and Craig Wilson as a Husqvarna-only dealership in Pataskala, Ohio, Wheelsports grew alongside the…
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