Motorcycle
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Norton Motorcycles targets U.S. relaunch with four new models and expanded dealer network
The iconic British brand is showcasing three of its four new models this week at AIMExpo in Anaheim, marking its…
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Honda adds E-Clutch to CB750 Hornet, drops prices on popular sports models
In addition to adding E-Clutch to the CB750 Hornet for 2026, Honda is also reducing the MSRP on multiple CB…
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Verge becomes first to bring solid-state battery motorcycles to market
Verge Motorcycles has reached a major milestone in electric vehicle development, becoming the first manufacturer to introduce solid-state battery technology…
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Beta USA expands brand presence with Scot Harden partnership and new media hire
Beta USA is sharpening its focus on brand visibility and rider engagement heading into 2026, announcing a new ambassador partnership…
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UK Harley-Davidson technician wins regional award
Dean Pearman took home the 2025 Technician of the Year award, a service competition open to H-D technicians from around…
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SuperMotocross champion Shimoda wins prestigious Japanese sports award
Coming off a championship run in the SuperMotocross 250 class, the Honda HRC Progressive rider was awarded a Japan Professional…
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Yamaha R9 named ‘Best Sportbike of the Year’ by Cycle World magazine
Cycle World recognized Yamaha’s newest SuperSport motorcycle, the YZF-R, as the best sport bike of 2025 for its street performance…
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Malcolm Stewart to appear at ProTaper booth during AIMExpo
ProTaper is bringing star power to AIMExpo 2026, announcing that Supercross standout Malcolm Stewart will host an autograph session and…
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Honda looks to continue its winning ways ahead of 2026 race season
American Honda's official race team looks to continue its success from last season, when the team took home three professional…
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Teri Lynn elected to MIC board; Robin Hartfiel wins re-election as industry faces 2026 headwinds
MIC members have elected Teri Lynn, U.S. sales director at Troy Lee Designs, to the MIC board of directors and…
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Mathew Grynwald named 2025 AMA Motorcyclist of the Year
AMA says Grynwald, an attorney, was instrumental in helping pass an inherent risk law in Texas, a significant step in…
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Sturgis HOF member launches custom-built bike project to help nonprofits
Vicki Sanfelipo started Project Guardians after winning a S&S V-Twin Evo in a raffle. Now, she's using the grand prize…
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Triumph expands its 400 range with new flat track and cafe racer models
Triumph Motorcycles brings two additions to its 400 range with the all-new flat track-inspired Tracker 400 and the cafe racer-style…
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INTERMOT 2025: Show ignites Germany’s motorcycle scene, targets younger crowd
With 80,000 attendees, strong OEM participation and massive digital reach, INTERMOT 2025 reaffirmed itself as the top launchpad for the…
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Royal Enfield supercharges 125th year with expanded 2026 AFT partnership
As the world’s oldest continuously operating motorcycle manufacturer, Royal Enfield plans to mark the milestone with expanded activations, special anniversary…
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Beachman expands lineup with ’64 Street Spec Electric Café Racer
The Toronto-based company says the Street Spec is the brand’s first electric model to incorporate a true café-racer-style front windscreen…
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Stark shatters high-altitude riding record with electric VARG EX
For dealers, this record reinforces a message Stark has been pushing since launch: electric platforms aren’t just competitive — they’re…
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Flat track youth can now earn Mini Cup National Finals points at the Winter Throwdown
MotoAmerica will award 10 qualifying points toward the Mini Cup National Finals for youth competitors racing in this year's Winter…
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SSR heads to AIMExpo with new models and dealer-focused strategy
SSR Motorsports is rolling into its hometown show as AIMExpo lands in Anaheim, Jan. 7–9, giving dealers an early look…
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Triumph’s new Tiger Sport 800 Tour blends the best of both worlds
Triumph's new adventure sport tourer, the Tiger Sport 800 Tour, offers sports performance and enhanced touring specification at a competitive…
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