Denago Powersports launches dealer portal, outlines phased rollout
Denago Powersports has launched a new online Dealer Portal designed to streamline ordering, improve transparency and modernize its relationship with retail partners.
Phase 1 of the portal officially launched Feb. 16, providing 24/7 access for dealers to place and track orders and monitor purchase history. Future updates will expand functionality, with Phase 2 adding parts ordering and tracking capabilities and Phase 3 incorporating marketing tools and co-op tracking.
According to the company, the portal was developed internally by longtime employee Jimmy Su and Denago’s IT team over several months.
The system allows dealerships to assign user-specific access levels, including:
- Admin (full access)
- Sales (orders and inventory)
- Service (warranty and service functions)
Denago said the portal is part of its commitment to delivering a “full OEM experience” to dealer partners. Dealers can sign up by submitting a registration form and will receive onboarding instructions and video tutorials upon approval.
For retailers, the rollout reflects a broader industry trend toward OEM-led digital tools aimed at improving ordering efficiency, inventory visibility and back-end workflow management.
