Tag Archives: parts department

If you haven’t been able to join one of the free — and live! — webinars in the Powersports Business Online Learning Series, join us at 1:00 p.m. Central today, ...

If your invitation to attend the #WebinarWednesday, Feb. 17, edition of Powerpsorts Business Online Learning Series got misplaced, have no fear. There’s still plenty of time to register for Sara ...

Overheating is a problem of the past thanks to Moose’s new Mud Radiator Guards. They are designed to protect your customer’s radiator from clogging up with mud in inclement conditions. ...

With all five regions of the U.S. in the red, March proved to levy a hard hit on parts departments at dealerships nationwide that use the Lightspeed DMS. A survey ...

If you’re a powersports dealer, you should already be preparing for the holiday season.

Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I needed nearly everything: a helmet, goggles, a jersey, pants and gloves. I began my hunt on the Internet, just like most customers do these days, but what I found was quite disappointing.

Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two additional units from the same dealer as both his wife and his son have enjoyed riding as well. In preparing for a family ATV vacation, he finds the battery for the original unit will no longer hold a charge.

For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise).

We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales.

Basically, merchandising is marketing (in other words, in-store marketing), and your store is a form of tactile media. Put the two together and combine them with traditional outside marketing, and you get a strong link to grow your store’s sales.