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Change you can profit from
A man visits a Midwest dealership looking for a cruiser class motorcycle. The salesperson asks about his favorite local places…
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It’s a game of ‘niches’
A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase…
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How to avoid the penny wise and pound foolish trap
Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two…
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Ask and you shall receive
A customer’s perception of a dealership is based on his entire experience, not just the initial major unit purchase. Every…
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Follow-up, a necessary step to success
Even today, with increased industry focus on sales process and the technology tools to support it, this basic but critical…
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Customer touches are critical
Scenario - The call center discovers a service customer that is totally unhappy with his experience at a certain dealership.
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