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Prepare for customers as the holidays approach
You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and…
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What you should be doing over the next three months
If you’re a powersports dealer, you should already be preparing for the holiday season.
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Ready? It’s the markdown season again!
For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products.…
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In-store brand marketing is a tactile form of media
Basically, merchandising is marketing (in other words, in-store marketing), and your store is a form of tactile media. Put the…
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The top ridiculous merchandising rules dealers think are law
There are always some of the most ridiculous rules applied to the stores’ visual merchandising planning – and consistently too.…
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Gray, cold, wet and a late start to the season for many
This season has presented our industry with a big challenge: poor weather. For us Northerners, it’s been cold, wet and…
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New products in retail emerge
Last month, I attended the Global Shop retail solutions trade show. Each year I have two missions: one, to seek…
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Loyalty comes from good customer experiences
There's nothing about pricing and promotions that creates loyalty. All it does is train customers to shop for the lowest…
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Avoid the parts and accessories department trap
Another season is coming and this year is going to go one of two ways: Really, really well or slightly…
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Five no-cost ways to make your store more profitable
In 2011, things are heading in a better direction. What small things can you do for big change?
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Last-minute retail reminders
It’s the last days until Christmas. Sales for mainstream retailers have been increasing since November.
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Share your customer service triumphs
The National Retail Federation has announced the top 10 retailers for customer service, as selected by shoppers in the sixth…
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Be thankful for the powersports community this holiday
It is the day before Thanksgiving holiday, there is sentiment I wish to express to the powersports community.
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Learn from these top-tier promoters
What kind of marketing will best appeal to holiday shoppers? Check out the best of the best.
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Holiday sales push needs to start today!
According to the National Retail Federation, 40 percent of holiday shoppers plan to start shopping before Halloween. This means powersports…
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It’s closeout time in the parts department
Each of you should have or are just about ready to have a clearance sale and clean out your retail…
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Retail hoarding
Hoarding has come into our consciousness through TV programs showcasing people who have extreme hoarding issues. I had not made…
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“Open House” Discount or not to discount…
At a recent open house I attended, the dealership put a 20 percent discount straight across the board on all…
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Increase your store’s ROI with visual merchandising
Do you know how to influence and guide shopper behavior? Do you know one of a store’s functions is not…
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If you could save money and improve your showroom’s look, would you?
Is that a leading question or what? What I am leading to is LED lighting. LED is quickly on track…
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