Distributors/Aftermarket
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SSR heads to AIMExpo with new models and dealer-focused strategy
SSR Motorsports is rolling into its hometown show as AIMExpo lands in Anaheim, Jan. 7–9, giving dealers an early look…
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Joe Rocket reunifies the global brand after acquisition from Sullivans Inc.
Joe Rocket Canada Inc. has acquired the U.S.-based Joe Rocket brand from Sullivans Inc., consolidating all trademarks, product development, and…
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Motul renews long-standing partnership with MotoGP
Motul's partnership covers sponsorship of the World Championship series, as well as the title sponsorship of the Grand Prix of…
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Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Dainese donates one-off Rossi birthday gear to UNICEF auction
The kit includes a custom-fit Dainese Demone GP D-air 3x kangaroo suit and AGV Pista GP RR helmet, finished in…
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Parts Unlimited and Drag Specialties Milwaukee NVP 2025: More than the sum of its parts
Now in its second year in Milwaukee, the NVP Expo saw record-breaking attendance and a robust lineup of exhibitors, seminars,…
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Parts Unlimited names new sales rep for South-Central region
Parts Unlimited continues to retool its nationwide sales force with the appointment of David Hosford as its new South-Central region…
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LeMans to acquire Sullivans Inc., expanding distribution strength in the Northeast
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
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Parts Unlimited names Brooks Laisi as new Northeast sales representative
In his new role as sales representative with Parts Unlimited, Laisi will represent central Connecticut, Rhode Island, and Massachusetts.
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EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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PSB opens Nifty 50 contest for 2026 products
Nominations are due Wednesday, December 31. 2025, so we invite you to consider which of your products should be included…
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NPA opens donations for 2026 AIMExpo charity auction
Last year’s event generated more than $34,000, and early contributions for 2026 already include signed racing jerseys, memorabilia, custom gear,…
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Moto Canada submits recommendations for CUSMA free trade review
With renegotiations of the CUSMA set for 2026, Moto Canada reached out to government officials about the importance fair trade…
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Keeway strengthens dealer support with new management hires
Keeway America added to its U.S. management team with the appointment of Southwest region sales manager Eric Dew and service…
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Parts Unlimited adds Tim Queen as Central East region sales representative
Queen brings several years of experience in both dealer operations and aftermarket distribution sales, giving him a strong understanding of…
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Wild Ass motorcycle seat cushions celebrate 10 years of comfort innovation
Known for its comfortable and innovative motorcycle seats, the aftermarket manufacturer says it plans on expanding into the UTV market.
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Autrella expands insurance coverage to include Trask turbo systems
The F&I provider's Performance Plus coverage, which already includes several aftermarket engines, now extends to builds with Trask Performance turbo…
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S&S Cycle vice president, Tim Osterberg, dies at 63
Serving on the company’s senior management team, Osterberg mentored many engineers in product development and core product engineering.
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Battery Tender Charge N Start 1120 staff review
The Charge N Start 1120 is a dual-purpose tool that works as well in your service bay as it does…
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Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Powersports parts distributor Turn 14 is heading back to AIMExpo, and will be unveiling Answer Racing's 50th anniversary apparel collection.
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