Distributors/Aftermarket
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Parts Unlimited names Brooks Laisi as new Northeast sales representative
In his new role as sales representative with Parts Unlimited, Laisi will represent central Connecticut, Rhode Island, and Massachusetts.
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EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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PSB opens Nifty 50 contest for 2026 products
Nominations are due Wednesday, December 31. 2025, so we invite you to consider which of your products should be included…
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NPA opens donations for 2026 AIMExpo charity auction
Last year’s event generated more than $34,000, and early contributions for 2026 already include signed racing jerseys, memorabilia, custom gear,…
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Moto Canada submits recommendations for CUSMA free trade review
With renegotiations of the CUSMA set for 2026, Moto Canada reached out to government officials about the importance fair trade…
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Keeway strengthens dealer support with new management hires
Keeway America added to its U.S. management team with the appointment of Southwest region sales manager Eric Dew and service…
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Parts Unlimited adds Tim Queen as Central East region sales representative
Queen brings several years of experience in both dealer operations and aftermarket distribution sales, giving him a strong understanding of…
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Wild Ass motorcycle seat cushions celebrate 10 years of comfort innovation
Known for its comfortable and innovative motorcycle seats, the aftermarket manufacturer says it plans on expanding into the UTV market.
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Autrella expands insurance coverage to include Trask turbo systems
The F&I provider's Performance Plus coverage, which already includes several aftermarket engines, now extends to builds with Trask Performance turbo…
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S&S Cycle vice president, Tim Osterberg, dies at 63
Serving on the company’s senior management team, Osterberg mentored many engineers in product development and core product engineering.
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Battery Tender Charge N Start 1120 staff review
The Charge N Start 1120 is a dual-purpose tool that works as well in your service bay as it does…
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Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Powersports parts distributor Turn 14 is heading back to AIMExpo, and will be unveiling Answer Racing's 50th anniversary apparel collection.
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Bridgestone launches new high-level grip, race-ready tires
Bridgestone's Racing Battlax V03 will hit markets in 2026, and will feature grip technologies refined through years of championship racing.
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BOSS Elite names DAS Companies as new distribution partner for Northeast U.S.
BOSS Elite, a leading brand in aftermarket audio systems, has announced DAS Companies, Inc. as its new distribution partner for…
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Harley dealer celebrates podium finishes in the Bagger Racing League championship
Hayes Powersports is celebrating a strong season with Suburban Motors Harley-Davidson’s 2025 Road Racing Team after its sponsored riders scored…
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CPD announces pause of 2026 AJP Motorcycle imports amid tariff challenges
CPD announced a temporary delay in the arrival of 2026 AJP models, which follows ongoing tariff and shipping cost challenges…
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Meyer Distributing expands powersports portfolio with EFX Tires partnership
The partnership adds depth to Meyer’s expanding powersports division, which has seen strong growth in both product demand and customer…
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Tim Page joins Maxxsonics as western regional sales manager
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand…
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Fowler Parts buys snowmobile aftermarket company
After the acquisition of P&A company Fett Brothers Performance, Fowler Parts says it plans to expand its snowmobile product line.
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Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
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