News Enewsletter
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Making the most of your OEM co-op program
Co-op dollars are part of the dealer/OEM relationship, but they only become real, spendable money when dealers actually claim them.
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MotoAmerica Stock 1000 riders to join Superbike grid in 2026
MotoAmerica has announced that the Stock 1000 class will be merged into the premier Superbike class in the 2026 championship.
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SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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NMSF renews sign language interpreter grant for MSF training
The fund is intended to make motorcycle safety training classes more accessible to the deaf and hard of hearing community.
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Husqvarna reveals 2026 dual-sport lineup
The 2026 Husqvarna FE 350 and FE 501 models will arrive at authorized dealers starting in the fall.
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Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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World Supercross announces Stark Future as first electric team
The signing of the Geneva Agreement and the entry of Stark Future as the first fully electric team to compete…
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Billy Joel’s vintage motorcycle shop set to close after 15 years
Joel opened the vintage motorcycle shop in 2010 as a go-to location for enthusiasts to view the music legend's mid-20th-century…
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Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
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Dates, location set for next year’s Vintage Motorcycle Days
The 2026 AMA Vintage Motorcycle Days will again take place at Mid-Ohio Sports Car Course in Lexington, Ohio, from July…
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Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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Former sales manager accused of $9K theft from Pennsylvania dealership
According to court documents, 39-year-old Orin Wolfe Taylor of DuBois resigned from the dealership in June after sending an email…
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Deegan takes back-to-back 250MX Championships with win at Budds Creek
Deegan’s rising profile makes him a powerful marketing tool for Yamaha dealers. With his move to the 450 class next…
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The Turn Around Project: Episode 2 — What did I get us into?
In episode two of the Turn Around Project, Max Materne sets the metrics aside and focuses on the employees and…
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Torque Group adds new regional sales rep
Before joining Torque Group, Ethan Kelkowski had a sales background in the powersports and automotive industry, before he transitioned to…
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Oregon in talks with Yamaha to use unmanned helicopters to fight wildfires
The collaboration between the Oregon Department of Aviation and Yamaha opens the door to the possibility of using the Fazer…
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CPSC withdraws ROV and UTV rulemakings, shifts focus to real-world hazards
The move signals a major shift in the agency’s regulatory agenda, emphasizing hazards backed by science and data rather than…
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Off-road legend John Penton celebrates 100th birthday
The powersports industry is celebrating a milestone few can match. Off-road motorcycle pioneer John Penton turned 100 years old on…
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Kandi Technologies reports first-half financial results
Kandi Technologies reported decreases in revenue compared to the same period last year. The company says it was due to…
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NPA to lead dealer education sessions at NPDA DealerConnect
With the pre-owned market driving much of today’s industry activity, NPA is set to deliver two exclusive, one-hour sessions designed…
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