Latest News
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Parts Unlimited names Brooks Laisi as new Northeast sales representative
In his new role as sales representative with Parts Unlimited, Laisi will represent central Connecticut, Rhode Island, and Massachusetts.
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Triumph adds Alpine and Desert Special Editions to 2026 Tiger lineup
Triumph is expanding its adventure lineup for 2026 with new Alpine and Desert Special Editions, adding fresh styling and useful…
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How dealers can survive (and thrive) the final months of the year
Powersports industry veteran Melissa Coffey offers dealers tips on how to strengthen customer relationships, clean up operations, and build momentum…
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Brabus, KTM bring luxury to the hyper-naked category
Brabus and KTM’s 1400 R Signature Edition is limited to only 100 units worldwide, and is the first luxury hyper…
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Yamaha showcases new hydrogen-powered golf car at SEMA
With electric and hydrogen energy in its product line, Yamaha is looking to achieve carbon neutrality by offering multiple alternative…
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EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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Huntington, Octane team up on one-stop OPE financing platform
The collaboration pairs Huntington’s prime financing with Octane’s near-prime lending through Roadrunner Financial, giving dealers a full-spectrum solution on a…
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Suzuki launches rewards program for new vehicle referrals
The pilot program rewards new and existing Suzuki powersports owners with vouchers towards the purchase of parts, accessories, or service.
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Segway adds to its ATV range with the all-new AT10 W Mud
Segway's new Mud edition features 12.6 inches of ground clearance and can handle one meter of water wading, with intake…
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‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, and brought back longtime executive Joe “KYMCO Joe” Wofford as…
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Yamaha reveals electric motocross model at EICMA 2025, eyes MXEP
Yamaha looks for its new electric motocross concept model to compete in next year's FIM Motocross World Championship Electric support…
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NPA opens donations for 2026 AIMExpo charity auction
Last year’s event generated more than $34,000, and early contributions for 2026 already include signed racing jerseys, memorabilia, custom gear,…
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Altoz names Joe Wilson district sales manager for Southern region
Wilson brings more than 20 years of powersports and retail operations experience.
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Polaris gives over $135K to OHV, snow organizations through Trails Grants
When combined with this year's spring Trails Grants, Polaris has now donated more than $255,000 in 2025 and nearly $4…
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Moto Canada submits recommendations for CUSMA free trade review
With renegotiations of the CUSMA set for 2026, Moto Canada reached out to government officials about the importance fair trade…
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Norton Motorcycles prepares for its next chapter with 2026 model launch
After being acquired by TVS Motor Company in 2020, Norton Motorcycles officially announced the company's rebirth with four new models…
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RideNow’s powersports segment returns to growth in Q3 2025
RideNow Group, Inc. reported strong third-quarter results as its powersports business returned to growth, offsetting declines in the company’s transportation…
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Keeway strengthens dealer support with new management hires
Keeway America added to its U.S. management team with the appointment of Southwest region sales manager Eric Dew and service…
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Mountain Motorsports expands with new store in Tennessee
Mountain Motorsports is expanding its footprint in the Southeast with a new dealership currently under construction at Jordan Crossing in…
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Denago Powersports sets sales record, expands dealer network ahead of AIMExpo
Denago Powersports is heading into the holiday season on a high note after achieving its best-ever month of sales this…
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