‘KYMCO Joe’ returns as KYMCO USA resets leadership
KYMCO USA, Inc. has appointed Frank Yang as interim CEO, effective October 30, and brought back longtime executive Joe “KYMCO Joe” Wofford as senior vice president, signaling a renewed push to rebuild dealer confidence and strengthen the brand’s U.S. presence.
Yang and Wofford, whose partnership dates back to 1999, helped introduce KYMCO scooters, small-displacement motorcycles, ATVs, and UTVs to American riders. Their early success was driven by reliable products and a strong dealer-first culture that emphasized rapid support and problem-solving.
Wofford said he’s excited to return during a pivotal moment for the company.
“I’m glad to be back at KYMCO USA,” says Wofford. “We have work to do, but the team has already impressed me with their eagerness to grow. I see this move as helping them grow and enjoy this business as much as I have over the years.”
With Yang and Wofford back in leadership roles, KYMCO USA aims to elevate product availability, strengthen after-sales support, and reestablish the brand as a competitive force in the U.S. powersports market.
KYMCO USA is the official North American distributor for KYMCO, a global manufacturer of scooters, motorcycles, ATVs, and side-by-sides. Headquartered in Spartanburg, South Carolina, the company supports a nationwide dealer network. For more information, visit KYMCOUSA.com.
