Top News Enewsletter
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NPA celebrates National Powersports Month, America’s 250th anniversary, with July dealer events
National Powersport Auctions (NPA) is celebrating both National Powersports Month and America’s 250th anniversary this July by hosting patriotic-themed activities…
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Volkswagen restructuring fuels fresh Ducati sale rumors
Fresh reports out of Europe have revived speculation that Volkswagen Group could consider selling Ducati as the automaker works through…
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Flat track racing community mourns the loss of Dan Bromley
The racing community is mourning the loss of American Flat Track competitor Dan Bromley, who passed away following an on-track…
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Rumored Sprint gains momentum as Harley dealer letter revealed
If launched globally, the Sprint could become one of Harley-Davidson’s most important new products in years, giving dealers another tool…
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Cardo enters smart helmet segment with integrated off-road lid
The Venture is designed for motocross, trail riding and other off-road applications, integrating Cardo's Dynamic Mesh Communication (DMC) technology directly…
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Polaris adds Sealed Air CEO Dustin Semach to board of directors
Semach currently serves as president and CEO of Sealed Air Corp., a global packaging solutions company known for brands such…
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GoPro warns of ‘going-concern’ risk as sale review continues
Just over a month after announcing it was exploring a possible sale or merger, GoPro says mounting financial pressures have…
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Harley-Davidson revives the Super Glide with limited-edition model
The special-edition Super Glide has a production limit of just 2,500 serialized units and will be offered only in the…
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Yamaha backs SkillsUSA competition as sole OEM participant
Yamaha said its participation reflects the company's ongoing efforts to strengthen the pipeline of future powersports technicians and address the…
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Harley dealers publicly back CEO amid growing controversy involving Indian Motorcycle
The latest round of scrutiny began after Starbuck, who led a high-profile campaign against Harley-Davidson's diversity, equity and inclusion (DEI)…
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Moto Morini launches 2027 X-Cape 1200 adventure motorcycle, priced at $12,999
The new X-Cape 1200 arrives as competition in the adventure-touring segment continues to intensify, giving dealers another value-focused option in…
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Harley brings Rev Max production back to U.S. as part of ‘Back to the Bricks’ strategy
Harley-Davidson says the production move underscores its commitment to American workers, dealers and riders while reinforcing the brand's identity as…
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RideNow opens new Gainesville superstore, expands inventory and service capacity
The new RideNow Powersports Gainesville facility opened this week at 4222 NW 13th Street, less than a mile from the…
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Marine Corps awards Polaris $98M for lightweight UTV production
The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced…
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Powersports industry takes unified message to Capitol Hill during record-setting Fly-In
More than 70 powersports industry representatives participated in 114 congressional meetings during the 2026 Powersports Capitol Hill Fly-In, advocating for…
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U.S. Triumph dealers battle for global spotlight in ‘Triumph Originals’ contest
The United States competition will feature custom builds from Moto Julia in New Orleans and Triumph Columbia River in Portland,…
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Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
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Memorial celebration announced for Mert Lawwill
A public celebration of life has been scheduled for legendary flat track racer and motorcycle innovator Mert Lawwill, with organizers…
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LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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