Top News Enewsletter
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RideNow opens new Gainesville superstore, expands inventory and service capacity
The new RideNow Powersports Gainesville facility opened this week at 4222 NW 13th Street, less than a mile from the…
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Marine Corps awards Polaris $98M for lightweight UTV production
The five-year contract extension includes the production and delivery of Polaris' MRZR Alpha Ultra-Light Tactical Vehicle, the OEM's most advanced…
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Powersports industry takes unified message to Capitol Hill during record-setting Fly-In
More than 70 powersports industry representatives participated in 114 congressional meetings during the 2026 Powersports Capitol Hill Fly-In, advocating for…
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U.S. Triumph dealers battle for global spotlight in ‘Triumph Originals’ contest
The United States competition will feature custom builds from Moto Julia in New Orleans and Triumph Columbia River in Portland,…
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Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
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Memorial celebration announced for Mert Lawwill
A public celebration of life has been scheduled for legendary flat track racer and motorcycle innovator Mert Lawwill, with organizers…
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LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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Kymco extends protection program for dealers
KymcoUSA has relaunched its extended protection program, which it says gives dealers an easy way to increase per-unit revenue while…
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Two Pennsylvania Harley stores merge under new ownership
The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while…
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Moto Morini enters lightweight ADV battle with new Vettore 450
The Vettore 450 joins a growing field of lightweight adventure motorcycles as manufacturers continue targeting riders looking for approachable, versatile…
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Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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ScorpionEXO switches U.S. distribution from WPS to O’Neal
Beginning in fall 2026, O’Neal will take on U.S. distribution of ScorpionEXO products, with a full rollout in 2027 supporting…
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Vespa celebrates 80 years as global cultural icon
Piaggio is celebrating Vespa's 80th anniversary this year, as the company founded and patented the iconic scooter brand in 1946.
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Polaris Q1 shows tighter inventory and continued utility demand
Polaris Inc. opened 2026 with first-quarter results that point to improving dealer inventory balance, stronger margins, and continued demand in…
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Arctic Cat marks one year under new ownership with focus on growth, product development
Arctic Cat is celebrating the first anniversary of its return to independent ownership, highlighting a year of operational recovery, product…
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Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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