Top News Enewsletter
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RimIQ wins SEMA Show Best New Product award
RimIq took home the inaugural Powersports/SxS/Lifestyle Best New Product award at the 2026 SEMA Show for its InflatIQ portable tire…
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Rider names its 2026 Motorcycle of the Year
Now in its 36th year, Rider gave its 2026 Motorcycle of the Year award to the Buell Super Cruiser, a…
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Harley-Davidson Q3 retail sales climb 9% in North America as dealer inventory falls
CEO Artie Starrs says dealer profitability is improving ahead of plan as Super Glide and Deadwood help drive demand and…
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Indian Motorcycle cuts about 70 positions, plans manufacturing hires in Iowa
Indian Motorcycle has eliminated approximately 70 positions across several business functions as it restructures following its separation from Polaris.
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Polaris Q3 sales rise 11% as utility demand drives growth
Polaris reported third-quarter sales of $2.04 billion, up 11% from a year earlier, as utility vehicle demand, higher parts and…
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BMW releases the all-new F 450 RR, an entry level into the supersport category
BMW's latest model in its 450cc platform lineup is lightweight, and features a 420cc parallel-twin engine, making it a perfect…
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Equip Expo offers free Friday admission Oct. 23
Louisville show runs through Oct. 23, offering equipment demos, new products and hands-on UTV experiences.
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Monday relaunches with new ‘tough and reliable’ e-bike range
The Monday Motorbikes brand identity change includes narrowing its lineup to three purpose-built models that are heavier and sturdier than…
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Another Harley store shuts its doors, this time north of the border
Barnes Harley-Davidson Kamloops, part of a four-rooftop Harley dealership network, announced it will be ending operations permanently on Jan. 16,…
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Longtime Indiana Harley-Davidson dealer to close after 47 years
Benson Motorcycles in Muncie will end operations Oct. 31, citing rising costs, lower margins and online shopping.
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Dixie Chopper to end mower production, wind down dealer network
Alamo Group will discontinue the longtime zero-turn mower brand by April 2027, creating parts, service and inventory considerations for OPE…
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Make-A-Wish helps Tennessee teen turn dirt bike dream into Sherco reality
A Tennessee teenager’s wish for a dirt bike led to an unexpected connection with Sherco United States — and a…
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Yamaha and John Deere team up on future side-by-sides
The companies will combine Yamaha’s powertrain expertise with John Deere’s vehicle development, U.S. manufacturing and customer knowledge to develop future…
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Harley to exit King of the Baggers factory racing after 2026 season
Harley-Davidson said its factory racing program in King of the Baggers will conclude after the 2026 season, ending the company's…
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Who deserves to be recognized? Nominate them for the 2026 PSB Honors Awards
The winners will be celebrated on stage during the 2027 AIMExpo in Orlando, Florida, March 3-5, 2027, allowing the industry…
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Ohio Harley-Davidson dealership closes after nearly 40 years
The closure comes about a year after the dealership was sold to new ownership and rebranded from Eastgate Harley-Davidson to…
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OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Racing legend Dylan Ferrandis announces retirement
The former 250 Supercross Champion and 450 Motocross Champion says he will retire following the 2026 season, his first with…
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New data shows growing concerns over U.S. economy could hurt powersports sales
The University of Michigan survey results point to a declining economic environment for discretionary purchases such as powersports vehicles.
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