Top News Enewsletter
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Harley to exit King of the Baggers factory racing after 2026 season
Harley-Davidson said its factory racing program in King of the Baggers will conclude after the 2026 season, ending the company's…
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Who deserves to be recognized? Nominate them for the 2026 PSB Honors Awards
The winners will be celebrated on stage during the 2027 AIMExpo in Orlando, Florida, March 3-5, 2027, allowing the industry…
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Ohio Harley-Davidson dealership closes after nearly 40 years
The closure comes about a year after the dealership was sold to new ownership and rebranded from Eastgate Harley-Davidson to…
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OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Racing legend Dylan Ferrandis announces retirement
The former 250 Supercross Champion and 450 Motocross Champion says he will retire following the 2026 season, his first with…
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New data shows growing concerns over U.S. economy could hurt powersports sales
The University of Michigan survey results point to a declining economic environment for discretionary purchases such as powersports vehicles.
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Yamaha Motor Finance sues MOMS over alleged inventory financing default
Yamaha alleges that MOMS breached the agreement through what the complaint describes as failures to make timely payments on sold…
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New Haven police win Harley-Davidson in 9/11 tribute drawing
According to the New Haven Register, the department received the 2026 Harley-Davidson on Sept. 14 after being selected by America’s…
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BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
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2,000 motorcycles expected at Mecum’s 2027 Las Vegas Auction
Consignments are now open for the 36th annual event, where vintage and collectible motorcycles will cross the block Feb. 3-6.
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NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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U.S.-Canada trade war escalates, creating new pressure for motorcycle industry
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries…
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BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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Accelerate Conference joins AIMExpo agenda with dealer education, industry awards
The American International Motorcycle Expo (AIMExpo) is taking North America’s largest powersports tradeshow back to where it all started 13…
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BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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