Top News Enewsletter
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Longtime Indiana Harley-Davidson dealer to close after 47 years
Benson Motorcycles in Muncie will end operations Oct. 31, citing rising costs, lower margins and online shopping.
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Dixie Chopper to end mower production, wind down dealer network
Alamo Group will discontinue the longtime zero-turn mower brand by April 2027, creating parts, service and inventory considerations for OPE…
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Make-A-Wish helps Tennessee teen turn dirt bike dream into Sherco reality
A Tennessee teenager’s wish for a dirt bike led to an unexpected connection with Sherco United States — and a…
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Yamaha and John Deere team up on future side-by-sides
The companies will combine Yamaha’s powertrain expertise with John Deere’s vehicle development, U.S. manufacturing and customer knowledge to develop future…
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Harley to exit King of the Baggers factory racing after 2026 season
Harley-Davidson said its factory racing program in King of the Baggers will conclude after the 2026 season, ending the company's…
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Who deserves to be recognized? Nominate them for the 2026 PSB Honors Awards
The winners will be celebrated on stage during the 2027 AIMExpo in Orlando, Florida, March 3-5, 2027, allowing the industry…
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Ohio Harley-Davidson dealership closes after nearly 40 years
The closure comes about a year after the dealership was sold to new ownership and rebranded from Eastgate Harley-Davidson to…
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OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Racing legend Dylan Ferrandis announces retirement
The former 250 Supercross Champion and 450 Motocross Champion says he will retire following the 2026 season, his first with…
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New data shows growing concerns over U.S. economy could hurt powersports sales
The University of Michigan survey results point to a declining economic environment for discretionary purchases such as powersports vehicles.
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Yamaha Motor Finance sues MOMS over alleged inventory financing default
Yamaha alleges that MOMS breached the agreement through what the complaint describes as failures to make timely payments on sold…
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New Haven police win Harley-Davidson in 9/11 tribute drawing
According to the New Haven Register, the department received the 2026 Harley-Davidson on Sept. 14 after being selected by America’s…
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BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
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2,000 motorcycles expected at Mecum’s 2027 Las Vegas Auction
Consignments are now open for the 36th annual event, where vintage and collectible motorcycles will cross the block Feb. 3-6.
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NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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U.S.-Canada trade war escalates, creating new pressure for motorcycle industry
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries…
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BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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