Top News Enewsletter
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El Paso, Texas dealer’s daughter sets another motorcycle world record
Tracy McIntyre, and his daughter, Ashley, completed a motorcycle ride from the Atlantic Ocean to the Pacific Ocean in a…
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RideNow Group reports higher same-store sales, adjusted EBITDA in Q2
RideNow sold 16,626 units during the quarter, a 2.9% decline from the same period last year. New retail unit sales…
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Republic Powersports acquires Kent Powersports dealership group in Central Texas
The transaction was announced Aug. 5 and marks the launch of Republic Powersports, a new dealership group led by industry…
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Sturgis Rally 2026: Women’s cross-country rides to culminate at Pearl’s Jam celebration
Two nationwide women's motorcycle rides will conclude during the 86th Sturgis Motorcycle Rally, bringing hundreds of women riders together for…
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Steven Towers acquires Four Rivers Harley-Davidson, expands to seven dealerships
Performance Brokerage Services has announced the sale of Four Rivers Harley-Davidson in Paducah, Kentucky, from owners Eddy Soberon and Eric…
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Yamaha to end U.S. side-by-side production as it posts record first-half earnings
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of…
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Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Polaris raises 2026 revenue outlook as utility sales, dealer health fuel Q2 growth
North American retail sales increased 4%, while off-road vehicle (ORV) retail rose 5%, allowing Polaris to gain ORV market share…
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GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use…
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Harley-Davidson raises 2026 guidance as ‘Back to the Bricks’ gains traction
Dealer inventory, retail sales and new model launches fuel optimism despite Europe weakness and tariff headwinds.
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Suzuki updates Hayabusa with new colors and Special Edition model
The Hayabusa remains an important halo model that draws showroom traffic and reinforces Suzuki's performance heritage, while appealing to enthusiasts…
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Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds…
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Marshall Distributing founder Roger Marshall dies at 88
Roger Marshall founded what would become Marshall Distributing after recognizing the growing demand for snowmobile parts during the sport's rapid…
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S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy
Harley-Davidson's new strategy to regain market share with more affordable motorcycles has drawn skepticism from one of Wall Street's major…
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Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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AMA renames Amateur Athlete of the Year Award to honor late racer Dan Bromley
The newly renamed Dan Bromley AMA Amateur Athlete of the Year Award recognizes the top amateur competitor in AMA national…
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Your voice matters: Help us take the pulse of the powersports industry
Take the latest Powersports Business/BMO Capital Markets Dealer Survey and help shape the industry's conversation.
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Powersports Business is evolving — and you’re coming with us
The way we consume information has changed dramatically over the past few years, and here at Powersports Business, we're evolving…
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NPA celebrates National Powersports Month, America’s 250th anniversary, with July dealer events
National Powersport Auctions (NPA) is celebrating both National Powersports Month and America’s 250th anniversary this July by hosting patriotic-themed activities…
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Volkswagen restructuring fuels fresh Ducati sale rumors
Fresh reports out of Europe have revived speculation that Volkswagen Group could consider selling Ducati as the automaker works through…
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