Previous Top Daily Stories
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U.S.-Canada trade war escalates, creating new pressure for motorcycle industry
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries…
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Kubota brings autosteer technology to UTVs and compact equipment
The technology, previously available primarily on larger agricultural equipment, is now being offered for select Kubota compact and utility tractors,…
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BRP Q2: ORV demand drives growth as dealer inventory remains healthy
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV…
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Massimo to unveil latest UTV at Equip Expo, SEMA
Massimo will showcase its latest UTV, the Warrior 1500, at two major upcoming trade shows — Equip Expo in Louisville,…
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UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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Zero Motorcycles to introduce Level 3 DC fast charging in 2027
The company notes that the charging hardware is planned not only for future models but also as an accessory for…
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Bultaco returns with new 300cc adventure bike
Bultaco, the historic Spanish motorcycle brand known for its trials and off-road motorcycles of the 1960s and ’70s, is making…
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GoPro announces merger with optical-photonics company Starman Optical
Privately held Starman entered a definitive agreement to merge with action camera manufacturer GoPro in a $285 million recapitalization deal.
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Yamaha brings back WaveBlaster for 2027 WaveRunner lineup
The WaveBlaster name dates to the early 1990s, when the original model developed a strong following among riders looking for…
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Motorcycle ride set to honor dealership employee killed in road rage shooting
‘Ride for Tyler’ motorcycle ride is planned to honor Vespa Marietta powersports dealership employee Tyler Sieber, who was killed in…
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New Cardo update expands group connectivity for PackTalk users
Cardo’s free over-the-air software update will allow communication between 31 riders and add new public mesh and remote grouping features.
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BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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101 Bikes releases motocross-inspired Factory Edition e-bike
The factory-inspired e-bikes are designed and developed with motocross legend Jeremy McGrath and draw from decades of motocross and SoCal…
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Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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Can-Am’s three-wheel lineup receives upgrades for 2027 model year
Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder…
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Sea-Doo revamps PWC lineup with higher hp, refreshed styles
The new lineup features the factory’s most powerful PWC engine yet, the Rotax 1630 ACE 350 hp, as well as…
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Can-Am unveils two concept models that look to redefine SxS segment
The concept SxS vehicles kick off Can-Am's plans to release major off-road product announcements every six months for the next…
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Custom motorcycle culture coming to AIMExpo 2027
AIMExpo has long celebrated custom builds, and The Builders Cup is designed to continue and highlight the industry’s leading builders.…
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