Previous Top Daily Stories
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Polaris raises 2026 revenue outlook as utility sales, dealer health fuel Q2 growth
North American retail sales increased 4%, while off-road vehicle (ORV) retail rose 5%, allowing Polaris to gain ORV market share…
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Harley-Davidson front and center at 86th Sturgis Motorcycle Rally
While at the 10-day Sturgis Motorcycle Rally, Harley-Davidson will make the debut of the Deadwood motorcycle, hold demo rides, bike…
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GoPro lands AFT partnership as company looks to rebuild after financial struggles
The agreement will place GoPro cameras throughout the series to capture onboard footage, behind-the-scenes content and race-day action for use…
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Biketoberfest motorcycle rally returns to Daytona Beach for its 34th year
Biker events, scenic rides, racing, live music, and the industry’s top vendors will all be on hand at the 34th…
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Harley-Davidson raises 2026 guidance as ‘Back to the Bricks’ gains traction
Dealer inventory, retail sales and new model launches fuel optimism despite Europe weakness and tariff headwinds.
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America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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Suzuki updates Hayabusa with new colors and Special Edition model
The Hayabusa remains an important halo model that draws showroom traffic and reinforces Suzuki's performance heritage, while appealing to enthusiasts…
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Polaris, Minnesota 4-H offers interactive ATV safety education for youth riders
The safety academy is geared towards riders ages 10-13 and introduces them to foundational safe-riding practices in an engaging, trail-themed…
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Pennsylvania opens new single-track, dual-sport trail system
The trail system will include 20 miles of new single-track riding trails across 725 acres in Schuylkill and Luzerne counties…
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Indian Motorcycle unveils limited-edition PowerPlus Signature Series
Indian Motorcycle is expanding its premium touring lineup with the introduction of the limited-edition PowerPlus Signature Series, a collection of…
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Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
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Seized snowmobile and motorcycle collection from Pophal fraud case heads to public auction
With hundreds of snowmobiles and motorcycles expected to cross the auction block, bidders will have the chance to purchase everything…
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S&P downgrades Harley to ‘junk grade,’ cites profitability concerns over new strategy
Harley-Davidson's new strategy to regain market share with more affordable motorcycles has drawn skepticism from one of Wall Street's major…
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Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
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Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Hemmings launches giveaway for one-of-one Trail 70 minibike
Online collector-car marketplace Hemmings is giving one lucky winner a custom-built Trail 70 minibike that was inspired by the 1970…
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Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models
Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the…
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The 17th One Moto Show is in the books
Events like The One Moto Show in Portland, Oregon, offer a reminder of the creativity and passion that continue to…
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FTC crackdown coming for powersports dealers, advisers warn
On a recent episode of the Dealership fiXit Podcast, Gene Silas and Jeff Barron of Brightline Dealer Advisors warned dealers…
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Indian Motorcycle of Racine could soon be looking for a new home
The building currently occupied by Indian Motorcycle of Racine is on the market for $995,000, and the business, while still…
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