Previous Top Daily Stories
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Can-Am unveils two concept models that look to redefine SxS segment
The concept SxS vehicles kick off Can-Am's plans to release major off-road product announcements every six months for the next…
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Custom motorcycle culture coming to AIMExpo 2027
AIMExpo has long celebrated custom builds, and The Builders Cup is designed to continue and highlight the industry’s leading builders.…
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Tilley Harley-Davidson set to host classic motorcycle show
The 70s-inspired event will feature live music, a costume contest, and a classic bike contest featuring Shovelhead and Ironhead motorcycles.
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Can-Am expands 2027 lineup with new Defender XU, updated Maverick R and Outlander models
The biggest addition to the Defender lineup for 2027 is the new XU model, which comes equipped with several factory-installed…
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Honda Pioneer 700, Pioneer 520 UTVs return with versatile utility for 2027
Honda is bringing back two of its utility workhorses for 2027 with the Pioneer 700 and Pioneer 520, providing multi-purpose…
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El Paso, Texas dealer’s daughter sets another motorcycle world record
Tracy McIntyre, and his daughter, Ashley, completed a motorcycle ride from the Atlantic Ocean to the Pacific Ocean in a…
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RideNow Group reports higher same-store sales, adjusted EBITDA in Q2
RideNow sold 16,626 units during the quarter, a 2.9% decline from the same period last year. New retail unit sales…
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Bimota returns to U.S. with five limited-production motorcycles
After more than a decade away from the U.S. market, Italian motorcycle manufacturer Bimota is returning with a limited-production lineup…
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Republic Powersports acquires Kent Powersports dealership group in Central Texas
The transaction was announced Aug. 5 and marks the launch of Republic Powersports, a new dealership group led by industry…
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Beta USA reports 19.5% sales growth through the first seven months
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer…
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Benelli’s new middleweight sportbike, Tornado 550, hits U.S. dealerships
Powered by a 554cc parallel-twin that makes a claimed 61hp, and with an MSRP of $5,999, the Benelli Tornado 550…
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Sturgis Rally 2026: Women’s cross-country rides to culminate at Pearl’s Jam celebration
Two nationwide women's motorcycle rides will conclude during the 86th Sturgis Motorcycle Rally, bringing hundreds of women riders together for…
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Arctic Cat releases ATV, side-by-side lineup for 2027 model year
Arctic Cat's new off-road lineup includes a broad range of returning products and all-new models, including two mid-sized Prowlers and…
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West Marine to close 32 more stores as bankruptcy restructuring continues
West Marine filed for bankruptcy protection in May and has continued to reduce its retail footprint while maintaining operations at…
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Polaris reveals 275-hp RZR Pro R Boost and value-priced Sportsman 500 for 2027
Leading the launch is the all-new RZR Pro R Boost, which Polaris claims delivers an industry-leading 275 horsepower, along with…
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Yamaha to end U.S. side-by-side production as it posts record first-half earnings
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of…
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Denago invites its dealers to NPDA DealerConnect
Denago is reaching out to its dealer network to encourage attendance to this year's NPDA DealerConnect, taking place Sept. 20-21…
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Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Polaris raises 2026 revenue outlook as utility sales, dealer health fuel Q2 growth
North American retail sales increased 4%, while off-road vehicle (ORV) retail rose 5%, allowing Polaris to gain ORV market share…
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Harley-Davidson front and center at 86th Sturgis Motorcycle Rally
While at the 10-day Sturgis Motorcycle Rally, Harley-Davidson will make the debut of the Deadwood motorcycle, hold demo rides, bike…
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