new hire
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Aftermarket
The StaffAugust 25, 2026SEMA names Brian Pagel chief revenue officer
Pagel joins SEMA after serving as executive vice president at Emerald, where he led business development efforts involving strategic association…
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Motorcycle
The StaffAugust 18, 2026AMA adds Scott Jones to government relations team as Central States representative
Jones is a longtime advocate for sustainable recreational access to public lands and a founding member of several national organizations…
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Yamaha
The StaffAugust 11, 2026Yamaha Motor Canada appoints new director of marine business division
Megan brings 10 years of experience with Yamaha Motor Corporation, USA, to the position. Most recently, he served as pro…
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Distributors/Aftermarket
The StaffAugust 11, 2026Evolution Powersports makes two key leadership moves
EVP recently announced it is promoting sales manager John Galvin to marketing manager, and hiring Todd Hinrichs, who will take…
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Ducati
The StaffJuly 29, 2026Ducati hires Fabrizio Cazzoli to take charge of its global dealer network
The appointment signals continuity in Ducati's commercial and retail strategy, with an executive who has extensive experience working directly with…
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Distributors/Aftermarket
The StaffJuly 15, 2026Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
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UTV
The StaffJuly 8, 2026Kubota names Kowalski vice president of information technology
Kowalski joins Kubota with extensive experience leading enterprise technology initiatives at several Fortune 500 companies.
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Arctic Cat
The StaffJuly 7, 2026Arctic adds 28-year powersports veteran to team, strengthens sales leadership
As director of sales, Avi Laub will lead Arctic Cat’s U.S. sales organization, focusing on strengthening dealer partnerships, expanding the…
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KTM
The StaffJune 17, 2026KTM continues turnaround effort with BMW veteran joining executive team
KTM AG announced that Christof Lischka, most recently vice president of development at BMW Motorrad, will join the company as…
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Distributors/Aftermarket
The StaffJune 3, 2026Red Dot names Doug Bobay vice president of global HR amid growth initiatives
Red Dot Corporation, a longtime manufacturer of mobile HVAC systems for heavy-duty vehicles and powersports applications, has appointed Doug Bobay…
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Distributors/Aftermarket
The StaffJune 2, 2026Kenda hires new associate sales manager, adds to powersports division
In his new role, Nick Walton will focus on dealer relations, rep support, customer development, and growth initiatives as Kenda…
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KYMCO
The StaffMay 26, 2026KYMCO USA expands sales team to strengthen dealer support
KYMCO USA announced an expansion of its sales team, adding a returning industry veteran and promoting an existing employee as…
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Distributors/Aftermarket
The StaffMay 20, 2026Turn 14 hires Brenden Gill as Southwest territory sales manager
Gill brings a background in dealership operations, parts sales and customer service to the role, with experience working on both…
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Service Providers
The StaffMay 7, 2026V20 Recruiting adds industry veteran Louis Dodaro
V20 Recruiting + Consulting has announced the addition of veteran recruiter Louis Dodaro as executive recruiter for the firm’s Powersports,…
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Motorcycle
The StaffApril 30, 2026MSF names LaCheryl E. Jones director of curriculum and training strategy
Jones joins MSF from the National Highway Traffic Safety Administration, where she served as a highway safety specialist overseeing motorcycle,…
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Dealers
The StaffApril 30, 2026TecAssured appoints Autumn Dennis as new VP of sales
Dennis' background includes retail automotive, F&I, and enterprise SaaS, giving her a unique perspective on both the dealership and the…
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Distributors/Aftermarket
The StaffApril 14, 2026Drag Specialties hires new Southeast region sales rep
With several years of V-twin experience, Matthew Maldonado is joining Drag Specialties after serving as fixed operations manager at Harley-Davidson…
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Features
The StaffApril 8, 2026Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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Hisun
The StaffMarch 26, 2026HISUN Motors USA promotes Zegin Braun to VP of sales
Braun, who most recently served as national sales manager, will now oversee a unified sales structure designed to improve execution,…
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Distributors/Aftermarket
The StaffMarch 25, 2026Yuasa Battery names new vice president of sales and marketing
Thomas Charno brings more than 20 years of experience in sales, marketing and commercial strategy within engineered manufacturing sectors to…
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