Aftermarket
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Atturo joins the powersports industry with introduction of UTV tires
Atturo will officially enter the powersports market with the introduction of the Trail Blade X/T and the Trail Blade BOSS…
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Z1R introduces new colorway for Saturn helmet
Z1R has revealed its Saturn helmet in an all-new white colorway. For rider’s that want more protection than a half…
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Dunlop Motorcycle Tires announces expanded size range for DT4 lineup
Since 2020 all American Flat Track classes have been running the new DT4 tire from Dunlop Motorcycle Tires. Designed for…
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RumbleOn enters into agreement to acquire Freedom Powersports
RumbleOn has announced it has entered into a definitive agreement to acquire Freedom Powersports, including the business and powersports dealerships…
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Rollick announces new CFO, Head of Dealer Solutions
Rollick Inc. has announced the addition of John Neale as Chief Financial Officer (CFO) and Amy Norris as Head of…
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EnerSys launches ODYSSEY PRO Batteries
EnerSys has announced it has strengthened its portfolio to now include ODYSSEY PRO batteries, engineered with an advanced carbon additive…
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Garmin named the Manufacturer of the Year by the National Marine Electronics Association
Garmin International Inc. has announced it was named Manufacturer of the Year for the seventh consecutive year by members of…
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OTR International acquires Hoosier Wheel
OTR International has announced the acquisition of Hoosier Wheel – a manufacturer of standard and custom wheel assemblies for off-the-road…
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JL Audio unveils audio system for new Sea-Doo Switch pontoon
JL Audio has announced that in collaboration with BRP it has developed a premium audio upgrade for the all-new Sea-Doo…
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Vance and Hines announces new test center
Buried in a product-focused press release from Vance & Hines about a new BMW motorcycle exhaust was a tidbit about…
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Vance & Hines announces exhaust for Harley-Davidson Pan America
Vance & Hines has announced the launch of its exhaust system for the new Harley-Davidson Pan America motorcycle. The slip-on…
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Apple says engine vibrations could damage iPhones
Apple is warning its users to think twice about bringing their phone along for a ride, saying exposure to vibrations…
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Lindeco Genuine Powersports is new U.S. distributor for Mitas Powersports Products
Lindeco Genuine Powersports has announce the company will be the newest distributor for Mitas Tires in the U.S. Lindeco will…
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Independent We Stand launches America’s Main Streets Contest, ‘Road to Recovery’
Independent We Stand has launched its sixth annual America’s Main Streets contest, “Road to Recovery.” The three-month-long web-driven contest helps…
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Woodies Racing announces 2022 Snocross team
Well before the flakes start falling, another big Snocross team has unveiled its team for the 2022 race season –…
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Avalanche Alliance announces 2021 sweepstakes
Avalanche Alliance has partnered with Lynx, Fly Racing, Klim, Marlon, Timbersled and others to give away a custom-built 2022 Lynx…
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Minnesota’s Hay Days offers unofficial ‘snowmobile season kick-off’
Often billed as the “unofficial kick-off to snowmobiling season” in the Midwest, the 54th annual Hay Days returned to North…
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Kuryakyn becomes part of Tucker Powersports
A shift within the Motorsports Aftermarket Group (MAG) family of brands will result in aftermarket parts maker Kuryakyn being folded…
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Klim announces sponsorship of racers Dave McClure, Riley Kincaid
KLIM has announce their official sponsorship of snowmobile athletes Dave McClure and Riley Kincaid, who will join the ranks of…
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