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Atturo joins the powersports industry with introduction of UTV tires

Atturo will officially enter the powersports market with the introduction of the Trail Blade X/T and the Trail Blade BOSS side-by-side tires at the 2022 SEMA Show in Las Vegas. Both tires are designed based on the years of testing, developing, racing and consumer feedback of their Light Truck counterparts and are constructed for the demands of the modern side-by-side owner and their vehicle.

“Atturo may be new to the Powersports market, but we will be a familiar name to the UTV Consumer,” said Michael Mathis, president of Atturo Tire Corp. “Nearly every side-by-side owner already owns a truck and will be familiar with the Atturo brand from our years in the market, substantial consumer marketing and success in Motorsports.”

Atturo Trail Blade XT tire.

The tires will feature steel belted radial construction that will match the demands of today’s modern side-by-sides. The machines, with increasingly sophisticated suspension designs, demand a modern tire with modern construction. The steel belted construction and advanced segmented aluminum molds will provide a stronger, more uniform tire that has superior durability and puncture resistance, plus better grip compared to nylon belted competitors using two-piece mold designs.

The tread patterns utilized in Atturo’s initial side-by-side offerings are modeled after its successful Light Truck offerings, the Trail Blade X/T and Trail Blade BOSS. The tires follow the same design cues of Atturo’s Trail Blade family of tires, modeled off unique knife blade designs that are both stylish and functional.

Atturo Trail blade SXBO tire.

“The Trail Blade X/T SxS is a highly tuned version of our Light Truck offering,” said Joe Gomez, marketing manager. “This is a tread pattern that has proved to be successful in short-course racing and will be a highly versatile tire for the side-by-side market when it comes to mixed surfaces such as hard pack trails, light mud, sand and can also be studded for ice and snow use.”

The Trail Blade BOSS SxS is modeled after Atturo’s most aggressive offering in the LT lineup and is for the side-by-side owners who won’t back down when it comes to the most challenging terrain. “The BOSS has successfully finished both King of the Hammers and Baja,” said Collin Mikottis, brand experience specialist. “It is an overbuilt hardcore off-road tire that laughs at pretty much any terrain and that is the same attitude we wanted to deliver to UTV owners in its side-by-side counterpart. The SxS version of the tire has an even higher void ratio than the light truck version, and we are confident it can live up to the Trail Blade BOSS pedigree.”

Atturo Trail Blade tread.

Atturo has always believed that the best way to prove a tire’s worth is by putting it through the trials and tribulations of motorsports and winning. The company is developing a contingency program for competitors in SCORE, Ultra4, Best in The Desert, Great American Short Course, Nor-Cal Rock Racing and more.

The Trail Blade X/T SxS is expected to be available in Q4 2022 and the Trail Blade BOSS SxS will follow in Q1 2023. Both tires will be available in 14” and 15” rim sizes from 28” through 35” diameters. 

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