distribution
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Distributors/Aftermarket
SEMA expands 2026 show with dedicated powersports section
SEMA will significantly expand its powersports footprint at the 2026 SEMA Show, introducing a dedicated Powersports / SxS / Lifestyle…
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Distributors/Aftermarket
Sure-Seal partners with Powell to boost rugged connector access for off-road and marine OEMs
Under the agreement, Powell will distribute Sure-Seal’s rugged interconnect products through its global supply network for OEMs and equipment manufacturers…
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Distributors/Aftermarket
Turn 14 names Caitlyn Williams Central regional sales manager for Owned Brands
In the role, Williams will oversee dealer development, regional growth initiatives and sales strategy across the company’s portfolio of house…
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Distributors/Aftermarket
All Balls Racing Group names Kari Grogg general manager
All Balls Racing Group has appointed industry veteran Kari Grogg as general manager, placing a longtime distributor leader in charge…
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Distributors/Aftermarket
Wild Ass seat cushions teams up with industry veteran Larry Middleton
After a yearslong hiatus from aftermarket distribution, industry veteran Larry Middleton joins Wild Ass to help promote its seat cushions…
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Distributors/Aftermarket
Drag Specialties offering $86K in contingency for King of the Baggers
Industry-leading aftermarket parts distributor Drag Specialties announced it will be back for a fifth year of MotoAmerica's King of the…
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Distributors/Aftermarket
Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Distributors/Aftermarket
LeMans to acquire Sullivans Inc., expanding distribution strength in the Northeast
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
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Distributors/Aftermarket
Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Powersports parts distributor Turn 14 is heading back to AIMExpo, and will be unveiling Answer Racing's 50th anniversary apparel collection.
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Audio
BOSS Elite names DAS Companies as new distribution partner for Northeast U.S.
BOSS Elite, a leading brand in aftermarket audio systems, has announced DAS Companies, Inc. as its new distribution partner for…
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Distributors/Aftermarket
WPS adds Bridgestone Motorcycle Tires to distribution lineup
WPS will now offer Bridgestone’s complete line of street and off-road motorcycle tires through its nationwide network of distribution centers.
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Distributors/Aftermarket
SW-MOTECH now available through Parts Canada
Parts Canada has announced it will begin distributing SW-MOTECH products to its dealer network, bringing the German manufacturer’s premium motorcycle…
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Distributors/Aftermarket
FLY Racing and WPS double down on Pro Motocross and 2026 MX collection
As the championship heads into its final stretch after a brief break, FLY Racing’s influence continues to shape both the…
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Distributors/Aftermarket
AFAM returns to U.S. powersports market through Kimpex USA partnership
A staple of the American powersports scene in the 1980s and ’90s, AFAM earned a strong reputation among road riders,…
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Aftermarket
S&S Cycle promotes Andolsek to sales and technical support manager
The industry veteran has 23 years of experience working at S&S Cycle, and started his powersports career developing exhausts and…
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Distributors/Aftermarket
Parts Unlimited onboards two new sales reps
Parts Unlimited (LeMans Corp.) recently announced the addition of two new sales representatives for the Northeast and Central East regions.
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Snowmobile
Snow recalls: Ski-Doo, Lynx and Kimpex snow ski
MY25 Ski-Doo and Lynx snowmobiles equipped with a 600R E-TEC, 850 E-TEC, or 850 E-TEC Turbo R engine have been…
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Dealers
LeMans Corp. appoints Rob Schlueter as marketing director
With a dynamic mix of industry expertise and brand-building, Schlueter is set to drive LeMans' marketing strategy forward, strengthening brand…
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Distributors/Aftermarket
U.K. fastener company Pro-Bolt names Moto-D Racing as its North American distributor
The partnership brings Pro-Bolt's line of stainless steel, aluminum, and titanium motorcycle components to dealers and consumers across the United…
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Distributors/Aftermarket
Heidenau Tires names new distribution partners in the U.S.
Nova Motorcycles of Massachusetts will offer Heidenau Race tires, and Cedar Rapids Tire of Iowa will carry its ADV, vintage,…
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