LeMans Corp. appoints Rob Schlueter as marketing director

LeMans Corp., the company behind Parts Unlimited and Drag Specialties, has appointed Rob Schlueter as its new director of marketing and brand development.

With a dynamic mix of industry expertise and brand-building, Schlueter is set to drive LeMans’ marketing strategy forward, strengthening brand awareness, generating leads, and accelerating revenue growth.

Schlueter will ensure a cohesive and compelling brand presence across all channels in this role while positioning LeMans’ house brands for success in an increasingly competitive market.

Schlueter comes to LeMans with an impressive background, holding leadership roles with global brands such as Nike, Icon Motosports, Under Armour, SGK, and Saddlemen. His experience in design, sales, and marketing gives him a well-rounded approach to growing brands and engaging customers.

“We’re excited to have Rob Schlueter on board,” says Paul Devine, vice president of sales and marketing at LeMans Corp. “His ability to amplify brands through strategic marketing aligns perfectly with our vision for the future. With Rob leading the charge, we’re ready to push the throttle and take our marketing efforts to the next level.”

“LeMans Corp. has a legacy of innovation and passion for the powersports industry, and I’m honored to be a part of it,” Schlueter says. “I look forward to working with the talented team to build on that strong foundation and drive greater success.”