dealers
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Dealers
New report shows top dealers generate 4.5x more leads, turn inventory faster
A new industry report from Dealer Spike highlights a widening performance gap between top-performing dealerships and the rest of the…
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Finance and Insurance
Octane, Suzuki expand partnership to offer full-spectrum financing for prime customers
Under the new agreement, Suzuki dealers can offer financing across the full credit spectrum, from subprime to prime, through a…
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Motorcycle
Honda expands Ride Red Demo Days program, set to hit 50 dealerships
The program is a collaboration between Honda Powersports and its dealer network, and will take place throughout the year, stopping…
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Dealers
No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
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BRP
BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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Features
Dealer Inventory Coverage explained
Commercial property and casualty risk consultant Zach Materne walks dealers through Dealer Inventory Coverage and how to protect your powersports…
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Features
TMDA annual conference keeps relationships, regulations at forefront
Texas dealers gathered in Austin for the Texas Motorcycle Dealers Association Annual Conference, where attendees said it was "a great…
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Finance and Insurance
Sheffield Financial expands pre-owned financing, boosts dealer flexibility
Sheffield Financial is expanding its pre-owned powersports financing program, introducing broader vehicle eligibility, higher loan advances and new dealer incentives…
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Service Providers
NPA promotes Perry to VP of sales operations
In his new role, Brandon Perry will be responsible for optimizing NPA’s front-end processes, systems, and go-to-market strategies across the…
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Dealers
Indian Motorcycle leads again as dealers miss half of web leads, study finds
According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at…
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Distributors/Aftermarket
SEMA expands 2026 show with dedicated powersports section
SEMA will significantly expand its powersports footprint at the 2026 SEMA Show, introducing a dedicated Powersports / SxS / Lifestyle…
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Dealers
NPDA calls on dealers for roundtable discussion with investors
NPDA and BMO Capital Markets are inviting a dozen dealers to share real-world market insight directly with institutional investors during…
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Dealers
The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
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Dealers
RideNow Group reports improving Q4 margins as used unit sales rise
The company said improved gross profit per unit (GPU) helped offset the decline in new unit volume. Powersports GPU rose…
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Zero Motorcycles
Zero launches drop-ship program for X Line electric models
The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for…
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Finance and Insurance
Ampli-Fi partners with VisionAST to boost dealer F&I analytics
The collaboration combines Ampli-Fi’s dealer training and consulting services with VisionAST’s data analytics platform to provide real-time insight into dealership…
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Dealers
Sheffield, Triumph extend multiyear retail financing partnership
The extension builds on a long-standing relationship that provides Triumph dealers and riders across the U.S. with Sheffield's retail financing…
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Features
Coffey: We don’t have a demand problem; we have an on-ramp problem
Industry veteran Melissa Coffey looks at how a business model shift in powersports could help dealers attract a new generation…
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Harley-Davidson
Oklahoma dealer earns Bar & Shield Award for customer experience, excellence
Diamondback Harley-Davidson received the 2025 Platinum Bar & Shield Award for exceptional service, a recognition given to the top five…
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Dealers
The Dealer Lab: Inventory hygiene
In his third instalment of The Dealer Lab, industry veteran Max Materne discusses unit inventory and how dealers should manage…
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