dealers
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Side-by-Side
UTV market 2026: Category shifts toward comfort, capability and value
Despite research showing the UTV market was essentially flat during the first half of 2026, it remains healthy, with significant…
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Dealers
YMFC shines spotlight on boat dealer VForce Marine
Yamaha Motor Finance Corp. continues its Dealer Spotlight series for 2026 by highlighting the success of VForce Marine, a boat…
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Best Practices
AI in the dealership: Trust, but verify
A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality,…
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Triumph
Beer-can chicken part of Triumph dealers’ summer send-off events Sept. 5
The first 20 registered guests at each participating dealership also will receive a Triumph-themed Beer Can Chicken Stand.
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Features
Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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Dealers
OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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Features
Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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Dealers
Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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Features
The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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Dealers
Materne: Our problems aren’t that special
Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports…
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Motorcycle
Beta USA reports 19.5% sales growth through the first seven months
The company said sales through July exceeded its expectations, with Beta USA President Tim Pilg citing continued investment in dealer…
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Service Providers
MotoHunt adds new upgrades to help dealers better manage inventory
The new updates are centered on giving dealers a real-time read on inventory health with new analytics, aging, and reporting…
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Honda
Honda introduces new Amazon storefront for power equipment products
The Amazon storefront expands customer access to Honda's power equipment products and will enhance the online user experience, the company…
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Dealers
GPS Powersports has grand opening, approved for tax rebate
The recently opened Alabama powersports dealership moved into a former furniture store and is also approved by the city to…
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Dealers
Coffey: The AI conversation every dealer needs to have
AI promises to help dealers work smarter and sell more, so you can sleep better. Melissa Coffey argues that some…
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Dealers
Powersports operations help drive Sonic’s record-setting quarter
Sonic Automotive reported record highs in 2Q revenue and net income, saying its powersports operations significantly contributed to the growth.
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Dealers
Denago invites its dealers to NPDA DealerConnect
Denago is reaching out to its dealer network to encourage attendance to this year's NPDA DealerConnect, taking place Sept. 20-21…
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Features
Why 20 Groups remain a dealer’s best competitive advantage
While 20 Groups have been part of the powersports industry for decades, their value may be greater today than ever…
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Harley-Davidson
Harley signs global merchandise agency BDA as official licensee for apparel
In the deal, BDA will design, manufacture, and distribute custom apparel for all Harley-Davidson dealership locations in the U.S. and…
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Dealers
Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges…
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