top ten six
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Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Ural Neo 500 sidecar set to launch in U.S. by 2026
The Neo 500 will be the first release from Ural Neo, a new sub-brand under IMZ-Ural aimed at building simpler,…
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Arctic Cat ramps up production, restores more than 300 jobs at Minnesota facility
Just two weeks after the Arctic Cat acquisition, the Thief River Falls, Minnesota-based company announces new plans that will aggressively…
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Harley board member quits due to ‘underperformance’ and ‘cultural depletion’
Jared Dourdeville, partner at New York-based H Partners Management and an independent board director at Harley-Davidson since 2022, abruptly resigned…
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Polaris CEO gives strategy overview in Capital Markets Day report
Polaris provided an overview of the powersports industry and the company's long-term strategy to remain an industry leader while executing…
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Honda celebrates 50th anniversary of Gold Wing with 2025 models
For the 2025 model year, the Gold Wing features wireless compatibility for Apple CarPlay and Android Auto, and aesthetic updates.
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Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as it also…
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Harley-Davidson of Rock Hill acquired by Baker VTwin2
New ownership has deemed the store Dog House Harley-Davidson, and it will operate out of the same facility, built by…
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Windy City to consolidate another Harley store
The Harley dealership in Rosemont, Illinois, is being moved to make way for a new restaurant to be opened in…
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Bell County Motoworks falls victim to fraudulent cashier’s check scheme
According to a report on KCEN 6 News' website, the Temple Police Department is investigating a series of forgery incidents…
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Massimo releases full-featured T-Boss 1000 UTV
The Massimo Group has announced the launch of the new T-Boss 1000 UTV, which it claims is the "best equipped…
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Smoky Mountain Harley-Davidson merges with automotive group
Smoky Mountain has seven locations and was founded by Scott Maxxux in 2004. Maddux says he has worked with the…
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Harley receives $89 million grant for electric motorcycle production at York plant
The funding comes from the Domestic Manufacturing Conversion (DMC) Grant program, an Inflation Reduction Act (IRA) provision that supports domestic…
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Suzuki unveils first selection of 2025 motorcycles and ATVs
Suzuki reveals 2025 DualSport, Sport, Cruiser, Scooter, Offroad, and Youth ATV models.
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PSB opens 2024 Honors Awards nomination forms
PSB has opened the 2024 Best-In-Class, 40 Under 40 and Women With Spark nomination forms and invites industry people to…
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Video: George Chaconas of Performance Brokerage talks about 2024
PSB Editor Brendan Baker caught up with George Chaconas of Performance Brokerage Services at AIMExpo in February to discuss the…
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Ski-Doo reveals 2025 lineup at Global Product Reveal in Quebec
Powersports Business joined Snow Goer magazine in Quebec, Canada, this week to attend the 2025 Ski-Doo Global Product Reveal.
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Kawasaki reveals Ridge SxS in battle for premium utility segment
Kawasaki finally took the wraps off its new groundbreaking UTV, the 2024-’25 Ridge with its high-end features aimed at the…
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CFMOTO and Potential Motors announce industry-first ADAS technology for OHVs
The innovation program marks the first commercial integration of Potential’s AI-trained Terrain Intelligence technology and Off-Road OS control system into…
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