Top Stories
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Transax welcomes Amit Chandarana as strategic advisor
Through connected commerce, Transax is designed to simplify every process on the dealership's end and aid them in offering the…
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Harley sues UK retailer over trademark infringement
In its lawsuit, Harley-Davidson seeks a declaration of trademark infringement and for the retailer to destroy all infringing materials.
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Study: Triumph dealers ranked No.1 for providing service appointments
Triumph Motorcycles was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study, which…
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PSB shares rider perspectives on electric powersports
We dive into the debate about whether powersports riders are willing to exchange the iconic growl of gas engines for…
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RumbleOn appoints Tiffany Kice as chief financial officer
Kice brings over 25 years of experience in financial leadership roles for public and private companies across various industries, including…
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Beta unveils 2025 Xtrainer and RR X-Pro models
The Xtrainer has a new look, featuring grey bodywork to compliment the Italian red frame. After twenty years of production,…
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Yuasa Battery names Rio Okubo as president and CEO
An early initiative of Okubo’s action plan is to continue expanding involvement within the powersports enthusiast community. Yuasa Battery will…
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C&U Americas receives 2024 Gold Supplier Award from BRP
C&U is the primary bearing supplier to BRP for their ATV, watercraft, and motorcycle product lines.
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Verge to open two retail stores in California
Verge Motorcycles will open its first retail location at Westfield Century City Shopping Center in Los Angeles on June 1,…
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Turn 14 Powersports builds inventory and dealer support
The company has integrated its price book with 15 Dealer Management Systems and expects inventory availability to nearly double over…
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BMW reveals R20 concept bike
The R20 features a classic roadster design paired with sophisticated components and a minimalist style, showcasing the air/oil-cooled Big Boxer…
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NPA names Dallas and Atlanta operations managers
Nathan Currin joins the NPA team as the general operations manager for Atlanta, and Aaron Greenhaw is the operations manager…
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Brembo wins Red Dot Award for MotoGP caliper
Brembo says it paid particular attention to its aesthetic impact, which makes the caliper's design sharper and bolder.
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Video: UTVUndergrown releases 2024 Polaris RZR Pro XP ‘shakedown’
Matt Martelli of UTVUnderground highlights the suspension and steering control of the 2024 Polaris RZR Pro XP.
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PSB seeks top-notch dealerships and industry professionals
Professionals can be nominated for the 40 Under 40 Award or Women With Spark Award. Dealerships can be nominated for…
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Buell looks for growth in global markets
Buell says it will focus on global growth this summer in Canada and then expand to other countries.
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Nearly 300 workers laid off from BRP’s revamped Sea-Doo Switch facility due to ‘soft demand’
BRP invested $14 million in 2023 to expand its manufacturing facility in Sturtevant, Wisconsin, which had 720 employees at the…
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MIC urges industry to combat tax increase on powersports products
MIC President Scott Schloegel shares, "The USTR released a long-delayed, four-year review of China Section 301 tariffs and now there's…
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Minnesota becomes sixth state to pass lane-filtering into law
Minnesota is now the easternmost state to legalize lane filtering. It joins California, Utah, Montana, Arizona, and Colorado—which also signed…
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Synchrony sponsors Polaris Factory Race Team for 2024 season
The Synchrony sponsorship includes this week’s Baja 500, then Vegas to Reno, the Baja 400, and the Baja 1000.
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