Top Stories
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Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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Max Materne to share 90-day Dealership Turnaround Playbook at Accelerate 2026
At the 2026 Powersports Business Accelerate Conference, Materne will break down his journey in The Turnaround Project, a fast-paced breakout…
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Toyota reveals high-performance Scion 01 SxS concept
Developed by Toyota’s North American engineering team, the Scion 01 packs a high-output turbocharged four-cylinder hybrid engine drawn from Toyota’s…
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How AI can help dealers work smarter, not harder
Jacob Berry, host of the Dealership Fixit Podcast, sat down with marketing strategist Brent Wees to talk about how dealers…
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Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Triumph dealers set to host nationwide holiday party Dec. 13
The nationwide celebration is a coordinated holiday event designed to bring riders together for a festive experience at local Triumph…
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Ohio off-road advocate earns national honor for trail leadership
Ohio off-road advocate Matt Bucher has been named State Partner of the Year by the NOHVCC, recognizing his fast-rising impact…
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Dainese donates one-off Rossi birthday gear to UNICEF auction
The kit includes a custom-fit Dainese Demone GP D-air 3x kangaroo suit and AGV Pista GP RR helmet, finished in…
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Parts Unlimited and Drag Specialties Milwaukee NVP 2025: More than the sum of its parts
Now in its second year in Milwaukee, the NVP Expo saw record-breaking attendance and a robust lineup of exhibitors, seminars,…
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Piaggio Group rolls out 2026 models and milestone editions
Piaggio's 2026 lineup is a mix of new models, special editions and cosmetic updates, providing dealers with multiple ways to…
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Yamaha switches from inline-four to V4 engine ahead of 2026 MotoGP season
The inline-four has powered Yamaha racing to several successes in MotoGP, including eight riders' titles, seven team titles, and five…
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Parts Unlimited names new sales rep for South-Central region
Parts Unlimited continues to retool its nationwide sales force with the appointment of David Hosford as its new South-Central region…
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‘Snowmobile Capital of the World’ hopes for snow as it prepares for winter
Eagle River, Wisconsin, will keep its fingers crossed for a snowy winter season, as businesses rely heavily on snowmobile traffic…
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NATDA, Bob Clements International team up to bring Dealer Boot Camp to Reno
Throughout the Boot Camp, five scheduled breaks will give dealership teams time to explore exhibitors on the Expo floor and…
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SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Dealership group keeps powersports passion alive in the Southwest
Brothers and lifelong enthusiasts Tanner and Trey Gearn turned a love for powersports into a four-dealership network spanning across New…
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Indian, Vance & Hines team up for multi-year KOTB factory effort
The partnership with Vance & Hines Motorsports puts the famed aftermarket powerhouse in charge of the brand’s MotoAmerica King of…
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Massimo receives influx of unit orders heading into the holidays
A series of holiday sales promotions — plus the launch of its 2026 vehicle lineup — helped deliver Massimo a…
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LeMans to acquire Sullivans Inc., expanding distribution strength in the Northeast
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
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North Dakota dealer’s auto experience helps SxS sales surge
The North Dakota dealership is seeing a spike in side-by-side sales, thanks to the evolution of machines like the Can-Am…
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