Top Stories
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Moose Racing introduces latest aftermarket product
Moose Utility Division and Moose Racing have revealed the 325X Carbon Fiber ATV/UTV wheel and triple clamps. The carbon fiber…
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Women’s riding jacket features pockets for armor
Z1R expands its women’s line with a new Bellona jacket. The Bellona jacket offers an ideal fit due to the…
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AIMExpo 2023: You shoulda been there
To call this year’s AIMExpo event the best one ever is a three-part truth. First, it’s a reflection of post-Covid…
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MotoAmerica: Daytona 200 brings international riders to Florida
With 52 riders from 16 countries entered in the 81st running of the Daytona 200, the race is truly back…
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AMA Pro Racing promotes Smith to series director of Progressive American Flat Track
Bryan Smith has been named the new series director of Progressive American Flat Track, moving up from his current role…
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Synchrony offers new credit card to ease aftermarket purchases
Synchrony has announced its new Outdoors Credit Card is now available to more than 5,000 powersports dealers across the U.S. The…
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Octane launches B2B loyalty program
Octane has launched Octane Preferred, an innovative business-to-business (B2B) loyalty program with exclusive benefits for dealers. The multi-tiered program builds…
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Dealership prioritizes showroom presence on website
Team Winnebagoland Powersports Center has served the Oshkosh, Wisconsin area since 1975, after Cyril “Cease” Van Zeeland relocated from Little…
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Polaris unveils 2024 snowmobile lineup
Snow Goer, a sister publication of Powersports Business, has covered the release of the 2024 Polaris snowmobile lineup. Polaris reveals new…
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BRP receives boating industry awards at Miami Boat Show
BRP received numerous boating industry awards during the 2023 Discover Boating Miami International Boat Show. The all-new Rotax S outboard engine received…
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Triumph Motorcycles reports 2022 record-breaking sales
Triumph Motorcycles has reported that 2022 was closed with record-breaking global sales results. Since 2020, Triumph’s sales have increased by…
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Roland Sands reveals KOTB, Super Hooligan race team
The Roland Sands Design Indian Motorcycles King of the Baggers (KOTB) and Mission Super Hooligan (Mission SHNC) race team will…
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Metzeler returns #madewithmetzeler custom bike builder program
Metzeler Tire North America has announced the return of its #madewithmetzeler bike builder program for 2023. This program is designed…
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MAVTV to cover MotoAmerica 2023 season
MAVTV Motorsports Network will launch into Superbike season with premiere coverage of MotoAmerica’s King of the Baggers, Daytona 200 and…
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Answer introduces new riding gear for spring
With spring just around the corner and moto season ready to kick off, Answer has delivered fresh new gear for…
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Polaris reveals the 2024 RZR XP
Polaris has recently released the 2024 RZR XP, redesigned from the ground up to improve durability, comfort and performance. Stronger…
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Honda unveils 2023 dual-sport motorcycles
Honda is expanding its range of small-displacement motorcycles for 2023, introducing two new dual-sport motorcycles. The XR150L is an all-new…
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Hero partners with Zero to produce electric motorcycles
Touted as the world’s largest motorcycle and scooter manufacturer, Hero MotoCorp has signed an agreement to collaborate on premium electric…
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AMA Arenacross inks three-year deal with AX Promotions
The American Motorcyclist Association (AMA) announced it signed a three-year deal with AX Promotions to serve as the promoter for…
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BRP supports women in the industry
BRP has provided stories about impactful women from its team in an effort to open the conversation about women in…
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