Top News Enewsletter
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Verge Motorcycles expands U.S. retail with new Los Angeles showroom
The partnership brings Verge’s high-performance electric superbikes into one of the most recognized lifestyle hubs in the motorcycle community.
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What dealers need to know about Harley-Davidson’s new finance partnership
By shifting its financing structure, Harley-Davidson says it will strengthen its balance sheet and reduce risk, while maintaining financing support…
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Moto Morini U.S. sales surge 82% as 2026 models hit showrooms
Moto Morini is accelerating its U.S. momentum with year-to-date retail sales up 82%, driven by an expanding dealer network and…
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Why the pre-owned market is leading the pack in 2025
With new-unit sales declining across key segments, pre-owned powersports vehicles are picking up steam and are becoming this year's most…
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Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
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RumbleOn rebrand signals back-to-dealer focus after Q2 challenges
RumbleOn has officially rebranded as RideNow Group in a strategic move aimed at strengthening its powersports dealership operations, following a…
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Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
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H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
During a July 30 2Q earnings call, Harley-Davidson CEO Jochen Zeitz says the company plans on releasing the new entry-level…
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Harley beats Wall Street revenue estimates in Q2 despite sales drop
Harley-Davidson exceeded revenue expectations in Q2 2025, but profits and motorcycle sales fell sharply as the company navigates soft demand,…
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Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
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Call for nominations: 2025 PSB Honors Awards
Who’s moving the powersports industry forward? PSB wants to know. Nominations are now open for the 2025 Powersports Business Honors…
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Polaris reports Q2 2025 financial results amid industry headwinds
Polaris Inc. reported second-quarter 2025 revenue of $1.85 billion, down 6% year-over-year, citing planned shipment reductions, softer industry demand, and…
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Polaris introduces new entry-level UTV for under $10K
With an MSRP of $9,999, the Ranger 500 was engineered to be easy to operate, with simplified controls and minimal…
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Big East Powersports Show offers expanding opportunities
The Big East Powersports Show originated as a snowmobile-focused event that connected avid enthusiasts with local and national vendors selling…
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Polaris donates Rangers, 50K to support Texas flood relief
The Ranger Crew XP 1000 NorthStar Edition UTVs donated will be equipped with sideview mirrors, rescue skids and and full-size…
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Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Colorado Harley dealer shuts down after 25 years, marking another closure in challenging market
High Country Harley-Davidson, a well-known dealership with locations in Frederick, Colorado, and Cheyenne, Wyoming, has announced it will permanently close…
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