Sea-Doo
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Sea-Doo dealers rank highest in 2024 Boat Industry Study
Following Sea-Doo were dealerships selling Polaris Inc’s Bennington, Avalon & Tahoe Manufacturing’s Avalon, and Brunswick Corporation’s Harris.
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BRP inaugurates Design & Innovation Center in Palm Bay, Florida
BRP has established its Palm Bay Design & Innovation Center and enhanced its R&D capabilities. The Center is dedicated to…
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Sea-Doo and Alumacraft expand lineups in fishing segment
Sea-Doo reveals its 2025 FishPro Apex PWC and Switch Fish pontoon, and Alumacraft announces upgrades to its Trophy and Competitor…
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Sea-Doo names brand ambassador
AquaDan's enthusiasm for life on the water has inspired countless new riders to get out and live their best lives,…
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Sea-Doo shares PWC safety tips to remind customers of before 4th of July weekend
This year, the National Marine Manufacturers Association estimates that 100 million people will go boating, which means a lot of…
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Nearly 300 workers laid off from BRP’s revamped Sea-Doo Switch facility due to ‘soft demand’
BRP invested $14 million in 2023 to expand its manufacturing facility in Sturtevant, Wisconsin, which had 720 employees at the…
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PSB looks forward with BRP’s Sandy Scullion, president of Powersports and Marine
Scullion says BRP's goal for 2024 is to continue to support dealers and invest in the engagement funnel to drive…
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BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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BRP reports flat retail sales in Q3 FY2024
North American quarterly retail sales were up for SSV, ATV and Snowmobile, offset by lower retail of PWC, 3WV and…
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Sea-Doo, Manitou push limits with 2024 watercraft reveal
BRP Inc. continues to push the boundaries with the 2024 Sea-Doo and Manitou product lineup featuring key performance and styling…
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Sea-Doo sets date for 2024 model year launch
More than 2,500 dealers are expected to converge at Club BRP this year, coming from around the globe to see…
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Sea-Doo celebrates International Female Ride Day with group ride in Florida
Nearly fifty women riders gathered on Disappearing Island to enjoy refreshments, a live DJ, and camaraderie courtesy of BRP.
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BRP receives boating industry awards at Miami Boat Show
BRP received numerous boating industry awards during the 2023 Discover Boating Miami International Boat Show. The all-new Rotax S outboard engine received…
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BRP receives 2022 international design and innovation awards
BRP products received international praise throughout 2022, gaining 16 prestigious design and innovation awards. Several of BRP’s iconic brands contributed…
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Sea-Doo adds dealer partner
Summer is coming to an end, and for Hubbard Powersports of Russellville, Arkansas, the season is ending strong. The dealership,…
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Sea-Doo unveils 2023 Switch pontoon models
The 2023 Sea-Doo Switch pontoon models provide unprecedented versatility from a watercraft, with the spaciousness of a pontoon and the…
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2023 Sea-Doo press intro ride? We’re in!
Powersports Business took the water on Tuesday in north Florida thanks to a coveted invite from our friend Tim McKercher…
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Sea-Doo launches 2023 Wake series
Sea-Doo has unveiled the all-new 2023 Wake series, built to take every board session and ski pass to legendary status.…
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Sea-Doo releases 2023 GTI personal watercraft series
Sea-Doo has announced the release of the 2023 GTI series that offers next-level versatility and affordability. With an attitude that…
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Sea-Doo reveals 2023 Spark
The Sea-Doo Spark family of watercraft provides an exceptional value of entertainment on the water. The Spark is light on…
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