News
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Rider Magazine reviews 2024 Triumph TF 250-X
Rider shared that Triumph has worked closely with racing champions Ricky Carmichael and Iván Cervantes to develop the 4-stroke competition…
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Ken Roczen wraps up the 2023 WSX World Championship
Ken Roczen wrapped up an incredible year on his Suzuki RM-Z450 with a second consecutive WSX World Championship.
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AIMExpo announces keynote speaker
David Savlowitz will discuss how to take a business from an overcrowded market to uncontested spaces with untapped consumers to…
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Former Harley brand Serial 1 acquired by LEV Manufacturing
The acquisition will enhance Serial 1 operations with its U.S.-based e-production, service and support, allowing for lower MSRPs
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Ducati dominates as Bagnaia claims MotoGP title
Francesco Bagnaia is MotoGP World Champion for the second consecutive year, crowning a record season for the Borgo Panigale company.
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Yamaha’s World Technician Grand Prix to return in 2025
Those who emerge as the winners of their respective NTGPs qualify to compete for the No. 1 title at the…
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Motorcycle Live 2023 concludes, matches last year’s success
Just under 90,000 newcomers, industry professionals, and passionate enthusiasts were in attendance.
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PSB reveals November hot products
Powersports Business has shared aftermarket products released from BRP, Moose, Jack Wolfskin, KLIM, Yoshimura, and Pirelli.
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Good times roll into Texas
PSB travels to Texas to explore Kawasaki's Demo Days tour and check out the company's Experience Tour during the NASCAR…
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Report: Outdoor recreation added $1 trillion to U.S. economy in 2022
The new figures reveal that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and…
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Rollick teams up with USAA for manufacturer savings program
Through the Powersports Savings Program, USAA members can take advantage of exclusive offers provided by participating OEM manufacturers, resulting in…
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Trader Interactive CEO Lori Stacy retires, succeeded by David McMinn
McMinn will transition to the CEO role following successful stints as the company's chief financial officer and chief operating officer.
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SBS launches new rear LS brake compound at EICMA
The product transition includes more than 95% of brake pad products produced by SBS, and the removal of hazardous materials…
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Rider’s Advantage names national training director
Nick Gerber has been promoted to the national training director position.
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Oldest Yamaha dealership in Texas celebrates 50 years
The next big milestone for Texas Motor Sports will be an expansion and relocation, according to owner Perk Bearden.
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Taiga doubles production, increases revenue during Q3
Production more than doubled for Taiga with 365 vehicles manufactured during Q3 of 2023.
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Verge Motorcycles unveils California Edition electric motorcycle
The motor of the bike is located in the rear wheel to allow for a larger battery, resulting in a…
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Brantley Neal named marketing manager of America’s Motor Sports
Tasked with shaping America’s Motor Sports’ place in the Nashville market, Neal brings years of local marketing expertise to an…
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Yamaha Marine names Nicholas Genesi government relations manager
In his new role, Genesi will collaborate with federal and state elected representatives, industry trade, and affiliated associations to formulate…
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Volcon ePowersports appoints U.S. sales director
Volcon has appointed Doug Cline as the new director of sales for the U.S, who has over 15 years of…
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