News
-
Polaris unveils RZR Pro R Factory-Armored Limited Edition
The RZR Pro R Factory-Armored Limited Edition features a Pro Armor front and rear bumper, Pro Armor skid plates, Pro…
Read More » -
Parts Unlimited welcomes South Central rep
Bartran joins Parts Unlimited with several years of powersports industry experience in sales and as an owner of several dealerships.…
Read More » -
Yamaha unveils 2025 R1 and R1M with MotoGP-inspired winglets
Yamaha Motor has announced key updates to its flagship YZF-R1 and YZF-R1M Supersport models aimed at enhancing aerodynamic performance, handling…
Read More » -
European motorcycle associations gather with EU leaders
“Cultural and economic activity that supports hospitality, tourism and rural economies” was the hot and exciting topic of the meeting.
Read More » -
Ducati Detroit announces new ownership and management
In an announcement posted on Ducati Detroit's Facebook page, the dealership announced it was under new ownership and management.
Read More » -
Power Hour: Dealership owners talk operations and OEM partnerships
Mike Venziano and his daughter Misty Rohde discuss F&I, partnerships with OEMs, saying goodbye to Yamaha snowmobiles, and working with…
Read More » -
NPA hosts Sales and Operations Conference
The event was held on a ranch in Texas and brought together key stakeholders, executives, and team members from across…
Read More » -
Kawasaki hosts California assemblymember at headquarters
The visit emphasized the importance of Kawasaki’s economic footprint to the region as well as the commitment of Assemblymember Dixon…
Read More » -
Octane announces $500M forward-flow deal with AB CarVal
AB CarVal has agreed to purchase fixed-rate installment powersports loans originated by Octane’s in-house lender, Roadrunner Financial, and for Octane’s…
Read More » -
Triumph reveals 2025 Speed Twin 1200 and 1200 RS
The new Speed Twin 1200 features chassis upgrades including Marzocchi forks and twin Marzocchi rear suspension units, further enhancing handling.…
Read More » -
Suzuki releases second wave of 2025 motorcycles and ATVs
Rounding out these models is the 2025 KingQuad lineup, where each new ATV now arrives with a standard, two-year Limited…
Read More » -
DRT Motorsports builds Segway Villain for 2024 Sand Sports SuperShow
The 2024 Segway Villain built by the team at DRT will feature all new products announced earlier this year, including…
Read More » -
PSB reveals the latest aftermarket news
Powersports Business shares new products from Drag Specialties, KLIM, CruzTOOLS, TwinPower, and Moose Racing.
Read More » -
Chinese automaker denies rumors of motorcycle launch
Chinese auto giant BYD has denied it plans to launch an electric motorcycle/scooter after some patent drawings sparked speculation.
Read More » -
Marionville Powersports burglary caught on camera
Marionville Powersports is asking for the public's help in identifying burglars caught on camera Sunday morning stealing ATVs.
Read More » -
Bestselling business author Jay Samit to open Accelerate
Author Jay Samit will open the Accelerate Conference in January for PSB, Boating Industry and OPE+. He is the former…
Read More » -
Windy City dealer group to host first ride honoring veterans, first responders
Windy City Motorcycle Company and partners will host a Chicago rolling tribute ride on September 14 to honor veterans and…
Read More » -
BRP celebrates its Dealers of the Year winners
During Club BRP 2025, the company recognized its dealer network through its annual Dealers of the Year awards. Dealers are…
Read More » -
Massimo releases full-featured T-Boss 1000 UTV
The Massimo Group has announced the launch of the new T-Boss 1000 UTV, which it claims is the "best equipped…
Read More » -
Indian Motorcycle riders raise over $114,000 for Folds of Honor
Folds of Honor is a nonprofit organization dedicated to providing families of fallen or disabled service members and first responders…
Read More »