Distributors/Aftermarket
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Boating Industry ELEVATE SUMMIT 2020 triples attendance
With virtual events all the rage in 2020, Powersports Business sibling publication Boating Industry was pleased to report its first-ever…
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LIQUI MOLY now available at Auto Value and Bumper to Bumper
The LIQUI MOLY oil and additive brand has become an official supplier for the Aftermarket Auto Parts Alliance for Auto…
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Harley-Davidson to debut 2021 products Jan. 19 during digital event
Throughout Harley-Davidson’s 118-year history, the brand has never before brought the entire world together to experience the debut of all-new…
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Drag Specialties announces new dual gauge bracket
Drag Specialties has announced a new OEM-style Dual Gauge Bracket. The sleek wrinkle black steel bracket fits OEM speedometer tachometer…
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Parts Unlimited announces 2021 We Support The Sport racer rewards program
True to its longstanding commitment to support the sport at all levels of the industry, Parts Unlimited has announced the…
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CFMOTO unveils new accessories lineup
CFMOTO-USA has announced the launch of its new accessories line for its lineup of CFORCE, ZFORCE, and UFORCE off-road vehicles.…
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Progressive IMS Outdoors 2021 tour dates, locations announced
Powersports Business previously reported when the Progressive International Motorcycle Shows (IMS) announced its annual November through February winter tour across…
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Record-breaking month for LIQUI MOLY
The past month was the best November in the company’s history for LIQUI MOLY, as the German oil and additive…
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SHOEI announces RF-1400 helmet
SHOEI Safety Helmet Corp has announced the arrival of the new RF-1400 helmet in North America. According to the company,…
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Cardo Systems hires new sales director
Cardo Systems, a market leader in Bluetooth and mesh communication systems for powersports riders, has announced the appointment of Bobby…
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Are PSB webinars on your holiday viewing lineup?
There’s no better way to take advantage of some time on the couch after that Thanksgiving dinner than by watching…
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Attention product managers: 2021 Nifty 50 application launches
Powersports Business today launched the online application for the 2021 Nifty 50 program for parts, accessories, apparel, service providers, F&I…
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Moose Racing launches new billet machined colored gas caps
Moose Racing has launched its new billet machined colored gas caps. Your dealership’s customers can swap out the standard look…
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Taiwan Excellence Smart Transportation Virtual Pavilion worth a look
The Taiwan Excellence Smart Transportation Virtual Pavilion has ramped up the virtual trade show in impressive fashion. The super-cool immersion…
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Brembo adds brake pad company to portfolio
Brembo has signed an agreement for the acquisition of a 100% stake in SBS Friction A/S, a Danish company that…
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Evel Knievel motorcycle restoration turns to tire brand
A U.K.-based tire manufacturer is featured on a restoration of a motorcycle previously ridden by the famous stunt performer, Evel…
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Inventories down, profits up. An unexpected COVID-19 response. And 7x (!) turns: CDF
By Jeremy Jansen, Powersports Business Contributing Writer I think it’s safe to say this year was nothing like we thought…
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Terry Vance dishes on the Harley-Davidson/Vance & Hines breakup: Thunder Press
Thunder Press, a Powersports Business sibling magazine, has an exclusive interview with Terry Vance following news that Harley-Davidson was ending…
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Bosch launches first fully integrated split screen for motorcycles
Bosch has launched the world’s first fully integrated split screen for motorcycles. The 10.25-inch TFT display simultaneously displays both relevant…
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Camso opens new manufacturing facility in Kansas
Camso, a Michelin Group company, has opened a new 140,000 square-foot manufacturing facility in Junction City, Kansas. The facility will…
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