Distributors/Aftermarket
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Canceled: Parts Unlimited Louisville NVP
From LeMans Corp. headquarters in Janesville… Due to unmanageable risks associated with the omicron variant of the global COVID-19 pandemic,…
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Polaris RZR Pro XP gets new aftermarket audio kit option
Phoenix-based MTX Audio has introduced all-new audio kits and components for the Polaris RZR Pro XP platform of vehicles. This…
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Performance UTV accessories company gets acquired
The performance side-by-side accessories landscape just took another interesting twist with news that a 30-year-old, family-owned business in Orange County…
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FLY Racing signs two-year deal with race team
FLY Racing announced the re-signing of the Rocky Mountain ATV/MC/KTM/WPS race team for a two-year agreement. To further the partnership…
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New tire rack for Polaris RZR Pro XP launches
Garden Grove, California-based Assault Industries has introduced its Adventure Rack Pro for Polaris RZR Pro XP. The Assault Industries Adventure…
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LIQUI MOLY and Beta Racing announce title sponsorship
LIQUI MOLY has agreed to a three-year deal to be the title sponsor of the Beta USA Race Team. The team will be named Liqui Moly Beta Racing. The team…
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Muc-Off joins ClubMX for 2022 Supercross season
Muc-Off is co-title sponsor for the Muc-Off FXR ClubMX team for the 2022 AMA Supercross season. Muc-Off FXR ClubMX, run…
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Cardo to display new products at AIMExpo
Plano, Texas-based Cardo Systems has announced a brand-new range of Bluetooth communicators, raising the bar for quality and innovation once…
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Distributor’s vendor, dealer show set for Jan. 29-30 in Louisville
It’s beginning to look like old times with the upcoming flip of the calendar bringing with it the first stand-alone…
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Make sure your dealership’s Little Rippers to get their videos ready
Ft. Worth, Texas-based STACYC Inc. announced that for the third year in a row it will be the Official Electric…
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Deadline is tomorrow for Nifty 50 entries
This is your final reminder via the Enewsletter that the deadline for the 2022 Winter/Spring Powersports Business Nifty 50 contest…
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USMCA celebrates 300 certified motorcycle coaches
The Temecula, California-based U.S. Motorcycle Coaching Association (USMCA) has achieved a new milestone as the 300th certified motorcycle coach was…
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President of Italy hosts Pirelli delegation as 150th celebrated
The Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera, and a Pirelli delegation were received in Rome on…
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Just two days left for Nifty 50 contest entries
Don’t forget — this Friday, Dec. 17 is the deadline to submit entries for the 2022 Winter/Spring Powersports Business Nifty…
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Nifty 50 deadline? It’s Friday — like, this Friday
And just like that, it’s Nifty 50 deadline week. That’s right, the annual Powersports Business contest for the most important/impactful/coolest…
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Join us on #WebinarWednesday for an early look at Q4 retail performance
You’re invited to join Powersports Business editor-in-chief Dave McMahon on Wednesday, Dec. 15 at 2:00 p.m. Central as we take…
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Deadline for Nifty 50 submissions is Dec. 17
Now that you’ve selected who from your company is going to submit that slick new product for the 2022 Winter/Spring…
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Wrench Rabbit complete engine rebuild kits get new branding with Vertex
The All Balls Racing Group will be re-branding the Complete Engine Rebuild Kits previously from Wrench Rabbit to the more…
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Tucker completes integration of Kuryakyn into Fort Worth operations
All sales and financial operations of Kuryakyn are now led through Tucker’s Fort Worth headquarters, according to the distribution company.…
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Deadline for Nifty 50 submissions is less than three weeks away
That calendar flip into December means that the deadline for the Powersports Business Nifty 50 submissions is inching closer. As…
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