Dealers
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Race Winning Brands partners with Brands That Shine
This partnership will allow RWB to expand support and communication with distributors, dealers, builders and partners for its powersports products…
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Durango Harley-Davidson taps Tug Nethery as general manager
A seasoned professional with a proven track record in the Harley-Davidson dealer network, Nethery brings a wealth of experience to…
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High Gear Success to host virtual meetings for motorsports organizations
The Fuel for Thought virtual meetings offer Motorsports event organizers, both experienced and new, a free resource to advance their…
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NPDA adds Dave McMahon to head educational programming
Dave McMahon, whose powersports industry experience runs the gamut from trade media to marketing and education to events, is joining…
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Dealer promotes via regular social media updates and Test Drive Fridays
Eric and his wife Heather Peterson are co-owners of Centre Powersports and push family-centric operations.
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Pennsylvania dealership burglarized last week
The burglary was executed by four male suspects and occurred at 5:20 am on Jan. 24, according to the dealership's…
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Kawasaki offers full spectrum lending through Octane
Effective Feb. 1, prime and non-prime consumers can qualify for financing for Kawasaki products through Octane’s in-house lender Roadrunner Financial,…
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MIC president and CEO stepping down in March
Erik Pritchard began his work with the industry as outside legal counsel. He was hired as the MIC’s general counsel…
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Kawasaki unveils 2025 Jet Ski Ultra 160LX-S Angler PWC
The PWC offers new features, such as a 7-inch Garmin Echomap Navigation, and has been designed to take riders to…
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NPDA announces membership in 50 States and Puerto Rico
The non-profit association representing an industry of almost $55 Billion, now has more than 400 Members from all 50 States,…
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Turn 14 expects inventory available for dealers by end of month
The company is onboarding 146 product lines from the recent acquisition and expects this task to be completed by the…
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Yamaha to display hydrogen golf car concept at PGA Show
Yamaha has been working on hydrogen technology for combustion engines for about five years, and the Drive H2 is its…
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PSB shares January aftermarket products
Powersports Business reveals January aftermarket products from Drag Specialties, Jack Wolfskin, Moose Racing and Sawicki Speed.
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BMW Motorrad reports record sales in 2023
In its 100th anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous…
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Chopper Powersports: a journey of passion and growth
Chopper Powersports has carved its niche in central Minnesota, as owners Justin Ogg and Nate McNeilly share a strong passion…
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Yamaha Outdoor Access Initiative awards grants to advance e-bike trails
SORBA Woodstock of Georgia secures funding and equipment to enhance trail systems and the Sage Trail Alliance will be assisted…
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Parts Unlimited names sales rep for Southeast region
Parts Unlimited has hired Devlin Howe to cover Tennessee, Kentucky and Virginia.
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Bruce Schumacher announces retirement from LeMans Corp.
In his email to vendors, Schumacher says he has enjoyed his time at LeMans, where he spent 35 of his…
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Maximize your visibility in the online purchase journey
Even if most shoppers jump between marketing channels and may not follow a direct path to purchase, there are a…
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RideNow PowerSports of Pennsylvania closes
The dealership opened in Bristol last spring, and the business was largely emptied and signs were taken down after the…
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