News
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Yuasa celebrates 45th anniversary
Yuasa Battery is celebrating its 45th year of doing business in North America. But the story of this major powersports…
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Pied Piper welcomes Eric O’Hagan as director of AI/ML
O'Hagan will lead Pied Piper’s ongoing efforts to leverage artificial intelligence and machine learning technologies, enhancing products, improving client experiences…
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KTM reveals 2025 890 ADVENTURE R
The 2025 KTM KTM 890 ADVENTURE R offers a WP suspension package featuring time-proven hardware on each end, with a…
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Honda to offer new motorcycle dedicated to law-enforcement
It comes standard with special features developed specifically for law-enforcement agencies, including pannier bags, a wiring harness that enables easy…
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Dust Moto unveils ‘Hightail’ electric dirt bike
Dust Moto has introduced the all-electric Hightail – punching above its weight class with 42hp and 660Nm of torque in…
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Trial date set for man charged buying ATVs with counterfeit check
The jury trial for an Irving, Texas, man suspected of being involved in a multi-state theft ring where items were…
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AMA Hall of Famer Mary McGee passes
For her efforts as a competitor and advocate for women in motorcycling, McGee was inducted into the AMA Motorcycle Hall…
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Priority One Financial Services and Rollick partner
The integration simplifies the customer’s path to purchase by connecting Rollick’s digital retailing technology with Priority One’s financing services.
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Moto Morini names Southern regional sales manager
Baker has over 25 years of experience in the motorcycle industry and offers a combination of OEM expertise and firsthand…
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BMW reveals exclusive 2025 R 12 S
The new BMW R 12 S takes up the spirit of the R 90 S in its overall concept and…
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Malcolm Smith, industry icon, has died
Malcolm Smith passed away at home in Riverside, California, on November 26, peacefully and surrounded by family.
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Polaris CEO to speak at Morgan Stanley Global Consumer & Retail Conference
Mike Speetzen, CEO, and Bob Mack, chief financial officer, are scheduled to speak during a fireside chat about the company.
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New Jersey dealership robbed on Thanksgiving night
Mike Resciniti says he was getting ready for bed around 11:30 p.m. when he received a notification from his Ring…
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NPA welcomes RV and Marine territory sales manager
Jason Lorensen's career in dealerships spans over two decades. Based in Phoenix, Arizona, he will focus on serving Western states.
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Zero Motorcycles shares 2025 models and “All Access” plan
Over the next two years, Zero will introduce six new models across multiple new vehicle segments priced under $10,000, dramatically…
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YCF Motorcycles partners with Central Powersports Distribution
Dealers who want to join the CPD dealer network and offer YCF motorcycles can contact CPD. CPD is taking orders…
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KTM CEO and Co-CEO address company’s restructuring plan
KTM will initiate a legal restructuring proceeding with self-administration. The application will be submitted on Friday, November 29, with the…
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Rider previews 2025 Triumph Tiger Sport 660
The 2025 Tiger Sport 660 has been updated with a new quickshifter, a dedicated sport ride mode, cruise control, cornering…
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PSB shares the latest aftermarket product releases
Powersports Business shares aftermarket products from KLIM, DraonFire Racing and Bridgestone.
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Bridgestone returns to Supercross with Beta Racing
Bridgestone will become the official tire sponsor of Liqui Moly Beta Racing and the teams will use the full line…
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