Latest News
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Taiga Motors streamlines business model, continues to satisfy dealer partners
Dealers that partner with Taiga are known as TSPs and after a customer orders a unit through the company, a…
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Keanu Reeves and Gard Hollinger talk ARCH Motorcycle with AR’s Kevin Duke
The Editor-in-Chief of American Rider chatted with Gard and Keanu about developing motorcycles and their bold gambit for the future.
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Bird enters financial restructuring process, transitions into bankruptcy
Bird, an environmentally friendly electric transportation company, will operate as usual during this process, maintaining the same service for its…
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MIC gets powersports dealership exemption from CARs Rule
The FTC's website stated that the new rule will fight two common types of illegal tactics consumers face when buying…
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PSB highlights December aftermarket products
Powersports Business shares aftermarket products from Dunlop, Drag Specialties, Moose, R&G and Rocky Talkie.
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AFT, Mission Foods extend title sponsorship deal for fourth year
Mission Foods has been one of the most active and influential sponsors of Progressive American Flat Track since making its…
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Segway Powersports to display the Super Villain at CES in January
Segway Powersports is gearing up to display its highly anticipated side-by-side at the upcoming Consumer Electronics Show (CES), January 9-12,…
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BRP celebrates 20 years of innovation and growth
BRP has grown from 7,500 to 23,000 employees in 26 countries and with a network of nearly 3,000 dealers worldwide,…
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Royal Enfield reveals Shotgun 650
Royal Enfield says the Shotgun 650 is designed to be a blank canvas on which the rider can inscribe their…
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Kawasaki reveals 2024 Mules, teases new Ridge UTV
Kawasaki announced its 2024 Mule family of side-by-sides, including the 4010 4×4 series and the compact SX series. The company…
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MSF and ATV Safety Institute share rider safety tips
As customers gift electric bikes, dirt bikes and ATVs during the holiday season, the MSF and ATV Safety Institute share…
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Spirit of Sturgis TT race added to Sturgis Rally and AFT schedule
The race is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis…
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Massimo Group files for IPO, plans to raise $25 million
The Texas-based company was founded in 2009 and, according to its Nasdaq filings, booked $100 million in sales for the…
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CFMOTO and Potential Motors announce industry-first ADAS technology for OHVs
The innovation program marks the first commercial integration of Potential’s AI-trained Terrain Intelligence technology and Off-Road OS control system into…
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RIVA Motorsports dealer group expands alongside space industry
The dealer group acquired RIVA Motorsports Space Coast, which has served the Titusville area for over 30 years and sits…
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2024 AMA Hall of Fame Days to run Oct. 10-13
The 2024 AMA Motorcycle Hall of Fame Induction Ceremony will headline the four-day event on Oct. 10-13 at the AMA…
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Kubota reveals 2024 Sidekick UTV
The Sidekick can carry 1,000 pounds and tow up to 2,000 pounds, and its 54 horsepower gasoline engine produces speeds…
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FLY Racing shares Grassroots Giveback initiative
The company donated a total of $32,776.57 in 2023 and hopes to continue the gift of giving in 2024.
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Will new minimum wage laws impact your state on Jan. 1?
Employers in nearly two dozen states will face higher wage costs beginning Jan. 1, 2024, as new minimum wage laws…
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Comoto Family of Brands names president and CEO
Zach Parham's passion for powersports started at his parent's business, J&P Cycles, which is now owned by Comoto.
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