Top Stories
-
MotoDoffo Wines honors women riders at Sturgis
MotoDoffo reveals the Gran Bianco wine, paying homage to women riders. The wine was inspired by Doffo sisters Samantha and…
Read More » -
CycleCrunch rebrands as Revtero
Marking the launch of Revtero, the platform is extending exclusive, invitation-only promotional offers to the first 50 dealerships that subscribe…
Read More » -
New smart helmet coming to U.S.
CEO and co-founder Alfred Boyadgis converses with PSB while riding his motorcycle about the features of the new helmet.
Read More » -
BMW Motorrad Days Americas to be held with Barber Vintage Festival
Taking place from October 6-8, 2023, BMW Motorrad Days Americas will be a celebration of the storied 100-year history of…
Read More » -
Yamaha reveals updated 2024 Tracer 9 GT+
Our colleagues at Rider Magazine recently gave a first look review of the 2024 Yamaha Tracer 9 GT+, which features…
Read More » -
Powersports Super Show welcomes Can-Am
Can-Am has a full lineup of ATVs, side-by-sides, three-wheelers, and the recently introduced Pulse and Origin electric motorcycles, some of…
Read More » -
Parts Unlimited names Fiedor as new Central region sales rep
Fiedor brings several years of powersports industry experience, including parts and after-sales management at the dealer level, to her new…
Read More » -
Harley and Post Malone collaborate on apparel collection
The Post Malone x Harley-Davidson collection is a combination of collaborative partner branding, clean and contemporary text designs, chrome treatments,…
Read More » -
GasGas unveils 16 new dirtbikes for 2024
The 2024 motocross and cross-country models will be delivered to GasGas dealerships in August. Enduro riders will be just a…
Read More » -
Best-In-Class – New Unit Sales: Jet City Harley-Davidson
Terry Thompson, sales manager of Jet City Harley-Davidson, explains how the dealership boosts new unit sales through its sales programs…
Read More » -
Ninja ZX-10R and Z900 return to Kawasaki’s 2024 motorcycle lineup
The Ninja ZX-10R and Ninja ZX-10R KRT Edition supersport will be available in both ABS and non-ABS versions. The Z900…
Read More » -
Greenger partners with DRT Racing for youth supermoto series
This partnership will help propel young riders to a new level and mold them into future supermoto professionals while also…
Read More » -
Polaris to acquire Walker Evans Enterprises
Polaris announced recently that it has reached an agreement to buy the manufacturer of many of its higher-end shock absorbers…
Read More » -
Unlimited Off-Road Racing Series releases 2024 schedule
The 2024 Unlimited Off-Road Racing Series will include The Parker 400, The BFGoodrich Tires Mint 400 and The California 300…
Read More » -
Gates launches new G-Force WorkHorse CVT belt for ORVs
Gates says its WorkHorse belts provide high operating performance and excellent heat resistance for better durability and load-carrying capability.
Read More » -
U.S. Senate honors 50 years of MSF
10,000,000 motorcyclists have taken the Basic RiderCourse taught by MSF RiderCoaches in the last 50 years.
Read More » -
Polaris unveils Ranger UTV and other 2024 off-road models
When we got the invite to attend the Polaris' summer dealer meeting in Nashville, we were excited get together with…
Read More » -
Harley up a percentage point in North America for Q2
North America retail performance was up 1%, driven by strength in core categories such as Grand American Touring and Cruiser,…
Read More » -
Synchrony returns as Platinum sponsor of the 2023 Accelerate Conference
Synchrony’s programs aim to drive increased sales at your dealership, cultivate lasting relationships, enhance the customer experience, and meet the…
Read More » -
Yamaha reveals 2024 ATV and Side-by-Side lineup
Yamaha has introduced a wide array of new ORVs that meet the demands of enthusiasts and fit many jobsite and…
Read More »