Top Stories
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Ski-Doo reveals 2024 snowmobile lineup
Editor of SnowGoer and our coworker, John Prusak, provided a review of the 2024 Ski-Doo snowmobile lineup yesterday, after BRP…
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Kawasaki announces sales force expansion
Kawasaki Motors Corp., U.S.A. has announced it will expand its District Manager sales force with openings across the country. Kawasaki…
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Indian Motorcycle introduces 2023 American Flat Track teams
Indian Motorcycle Racing has announced its 2023 American Flat Track Factory teams that will defend its 2022 triple crown. Last…
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Landmaster hires engineering and business development directors
Landmaster, a USA-made UTV Company, has announced the addition of Ryan Fry as director of engineering and product development, and…
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Z1R releases new apparel
Z1R has unveiled its all-new women’s Matchlock jacket and Warrant helmet. The sleek jacket features zipper gussets at the waist…
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AIMExpo News: MIC Board panel discussion
We arrived at the AIMExpo 2023 event Wednesday morning and got busy getting reacquainted with industry friends and getting the…
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AIMExpo News: MV Agusta uncovers new Super Veloce 1000
Talking bike and branding, Luca Dovesi, MV Agusta head of business, grabbed the media’s attention Wednesday morning at AIMExpo in…
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BRP receives 2022 international design and innovation awards
BRP products received international praise throughout 2022, gaining 16 prestigious design and innovation awards. Several of BRP’s iconic brands contributed…
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Freddie Spencer to mentor Royal Enfield BUILD.TRAIN.RACE. team
Royal Enfield has announced the return of its signature BUILD. TRAIN. RACE. (BTR) program to both American Flat Track and…
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Dunlop announces continued support of GNCC Racing series
Dunlop has announced its continued sponsorship of the GNCC Racing series. The company has sponsored the GNCC for over 30…
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NHRA approves new Suzuki Hayabusa bodywork
The Vance & Hines/Mission/Suzuki Pro Stock Motorcycle (PSM) Team is eager for the 2023 NHRA season, after receiving approval from…
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Honda releases 2023 Talon “S” series
American Honda has unveiled the new “S” series for the 2023 Talon family. The “S” series is intended to satisfy…
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Polaris unveils special edition Slingshot model
Polaris Slingshot has announced its partnership with ROUSH Performance to unveil the all-new special ROUSH Edition model. Designed at the…
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Electric PWC hits Miami Boat Show
Taiga Motors is attending the Miami Boat Show with its new Orca Carbon, the industry’s first electric personal watercraft. Taiga…
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Vance & Hines announces 2023 KOTB seasoned team
Vance & Hines will compete in the MotoAmerica’s King of the Bagger series in 2023, returning with its experienced riders…
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Protective Asset Protection offers lifetime battery protection program
Protective Asset Protection, a provider of F&I programs and services, has announced the availability of its new Powersports Lifetime Battery…
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Motorex USA buys American oil company
MOTOREX USA INC, the U.S.-affiliate of Swiss-based MOTOREX GROUP, has agreed with Intercontinental Lubricants Corporation to acquire SPECTRO PERFORMANCE OILS.…
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Buell & Sands show Super Cruiser concept
At a private party in Long Beach, California on Feb. 10, Buell Motorcycle debuted its all-new Super Cruiser concept motorcycle…
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Tucker Powersports secures funding
Tucker Powersports recently announced that the company’s ownership group has provided additional funding for the company. Funding will support Tucker’s…
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Yamaha contributes half a million in outdoor grants
Yamaha Motor Corp., USA contributed more than $500,000 in grant awards to the Yamaha Outdoor Access Initiative (OAI) in 2022.…
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