Top Stories
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‘Southern Breeze’ motorcycle shop opens in Georgia
Fairmount, Georgia, has been a hotspot of development lately, according to Andy Lowery, owner of Southern Breeze motorcycle shop. As…
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Motorcycle Industry Council elects new chairman
The Motorcycle Industry Council (MIC) has announced its board of directors elected Derek Brooks as the new chair of the…
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Yamaha sets aside $100M to explore new technology
Yamaha Motor Co., has announced the establishment of the U.S.-based Yamaha Motor Exploratory Fund, L.P. II, a company-financed 10-year fund…
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Polaris releases first purpose-built, race-ready UTV
Polaris Off Road has unveiled the RZR Pro R Factory, the industry’s first purpose-built race-ready UTV. Based on its award-winning…
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Key RumbleOn investors issue open letter voicing concerns to stockholders
William Coulter and Mark Tkach, who together own approximately 32.5% of the outstanding Class B shares of common stock of…
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Landmaster unveils electric AMP UTV lineup
Landmaster has revealed the new AMP series of Lithium-ion powered UTVs. The Amp delivers more torque, higher towing and hauling…
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New York dealer group acquires fifth location
Maddie’s Motor Sports, LLC, a dealership group in New York State, has entered into a definitive agreement to acquire certain…
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Yamaha reveals ‘same but different’ 2024 snowmobile lineup
Sometimes it’s easy to discount a year when a manufacturer’s primary updates are “bold, new graphics.” Go ahead with your…
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Polaris named one of ‘World’s Most Ethical Companies’ by Ethisphere
Polaris Inc. has been recognized as one of the 2023 World’s Most Ethical Companies by Ethisphere. This year’s 135 honorees…
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Dealer group acquires fifth location in Southeastern region
Redline Powersports Group has recently announced the acquisition of Indian Motorcycle Charlotte, located in Lowell, North Carolina. The dealer group…
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Volcon announces assembly agreement
Volcon and ElectraMeccanica Vehicles Corp., a designer and manufacturer of electric vehicles, have announced an assembly agreement regarding the next…
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Ducati announces partnership to support RxArt nonprofit
Ducati North America has announced its partnership with ATWATER Skin to support RxART, a nonprofit organization dedicated to helping children…
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FLY Racing sponsors KTM Canada Red Bull Race Team
FLY Racing announced a two-year KTM Canada Red Bull Race Team sponsorship ahead of the 2023 Triple Crown Series, Canada’s…
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Tucker begins distributing Dainese riding gear
Tucker Powersports, after recently announcing an exclusive distribution agreement with Dainese, has started supplying U.S. dealers with the Italian company’s…
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Volcon reports 2022 financial and operational results
Volcon Inc. recently reported its operational highlights and financial results for the fiscal year 2022. The company’s revenue for fiscal…
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Suzuki reveals returning motorcycles to 2023 lineup
Suzuki Motor USA has unveiled the return of its GSX-S750Z ABS, GSX-S750Z and GSX250R ABS motorcycle models to complete its…
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Advanced Dealer Solutions joins Zurich’s F&I network
Advanced Dealer Solutions (ADS) recently signed on to represent Zurich North America’s Finance and Insurance (F&I) solutions for auto/powersports dealers…
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Bell ‘choppers’ to be showcased at Sturgis
Bell Helicopters and Sturgis Buffalo Chip are set to showcase a different type of chopper at this year’s Sturgis Motorcycle…
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American Outdoor Events launches side-by-side enthusiast series
American Outdoor Events has announced the launch of its enthusiast focused American SxS Takeover series. After expanding its racing and…
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New owner joins dealership family of enthusiasts
Brian “Bo” Wedlake grew up in the powersports industry and is the second of three generations of off-road racers and…
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