Yamaha
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Yamaha Marine names new business planning division manager
In her new role, Monica Arroyave will lead efforts to create, communicate, and align Marine Business Unit strategic objectives across…
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Yamaha develops automated manual transmission system
The Y-AMT offers an MT mode that allows manual shifting, and an AT mode that automates shifting gears.
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Yamaha Motor University celebrates technician champions
Yamaha Motor Corporation, USA, and Yamaha Motor University (YMU) have recognized the winners of the United States Technician Grand Prix…
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Yamaha Marine donates PWCs to Florida Fish and Wildlife Conservation Commission
The Yamaha U.S. Marine Business Unit recently donated two Yamaha WaveRunners to the Florida Fish and Wildlife Commission (FWC) to…
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Yamaha reveals new 2025 YZ250FX and WR250F, updates to off-road lineup
Yamaha's 2025 lineup includes the new YZ250FX and WR250F that are designed to be slim, light, and agile, ready for…
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Santa Fe Motor Sports acquired by Keith Johnson
Bobby J's Yamaha expands its New Mexico Footprint with Keith Johnson's acquisition of Santa Fe Motor Sports. Johnson is the…
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John Thacker named president and CEO of Yamaha Motor Finance Corp.
Thacker joins YMFUS with nearly 30 years of experience in financial services, including leadership roles at Ford Credit and, most…
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Yamaha Outdoor Access Initiative awards 500th grant
In Q1 2024, Yamaha awarded over $173,000 across ten grants. The application deadline for the second quarter of the 2024…
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Triumph recognizes top dealers with 2023 Dealer Awards
Amidst a competitive field of nominees, these outstanding dealerships have demonstrated unparalleled dedication to the Triumph brand, showcasing innovation, passion…
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Yamaha shares fiscal 2024 Q1 results
Yamaha's President Yoshihiro Hidaka shares, "...the first quarter of fiscal 2024 has been marked by concerns of an economic recession…
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Yamaha partners with Southern California Mountains Foundation
Yamaha employees and the SCMF completed maintenance projects at the popular Pinnacles OHV Staging Area to protect access to the…
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Yamaha Increases support of All Kids Bike to more than $300,000
To date, Yamaha grants have supported All Kids Bike activations in 27 schools, teaching more than 16,000 kindergarteners over the…
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Ontario Quad Safety Council launches new online training program
Currently, youth aged 12 to 15 are allowed to ride on trails in Ontario, and no rider training or rider…
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Yamaha motorcycle models receive Red Dot Design Awards
For the13th year in a row, Yamaha products have won international Red Dot Awards. This year, the MT-09 and XMAX300…
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Yamaha partners with Lola Cars to develop powertrains for Formula E
Yamaha is re-entering car racing with Lola, which built Indy Cars and Can-Am racecars, among other racing ventures.
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Yamaha honors 20th anniversary of YFZ450R at Georgia manufacturing plant
The event brought together media representatives, current and former YFZ racers and champions, and Yamaha employees to honor the popular…
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2023 Yamaha Outdoor Access Initiative Grants exceed $1M
In the fourth quarter of 2023, the funding cycle focused on projects aimed at educating and inspiring the next generation…
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Yamaha continues to support Florida Keys non-profit organization
The CRMA non-profit is dedicated to cleaning up and restoring the marine habitats of the Florida Keys.
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Yamaha releases Final Edition snowmobiles for 2025
After the announcement last June that Yamaha was pulling out of the snowmobile market, the company has released its Final…
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Yamaha expands bLU cRU support for 2024 ATV, SxS race season
Yamaha has announced significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons.
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