News
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Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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Transax launches AI Sales Agent to boost dealer efficiency
Unlike generic automation tools, Transax says its AI Sales Agent is programmed to handle dealership-specific scenarios.
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Recreatives Industries adds $2M floor plan and retail financing program
The financing will lower entry barriers for new Max ATV dealers, enhances stocking power for existing dealers, and positions Recreatives…
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LeMans heads back to AIMExpo 2026 with dealer incentives and coffee sponsorship
The partnership between LeMans, AIMExpo, and the Motorcycle Industry Council extends beyond Anaheim. At the upcoming Parts NVP show in…
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Husqvarna Mobility unveils its 2026 enduro lineup
All four machines are designed to perform on every kind of terrain, and features new graphics, radiator shrouds, rear fender,…
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Dealer buys fourth Harley-Davidson dealership
In what is now his fourth Harley-Davidson dealership acquisition in the last two years, Steven Towers says he remains bullish…
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KTM makes updates to its enduro, supermoto bike lineup
Both the dual sport 690 Enduro R and supermoto 690 SMC receive upgrades for the 2026 model year, and both…
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Dealer Spike and Blackpurl partner to streamline dealer inventory management
he integration connects Dealer Spike websites directly with the Blackpurl 2 cloud-based dealership management system, allowing units to flow seamlessly…
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Putin gifts Alaska man new Ural during U.S. visit
Russian officials delivered the new Ural bike to Mark Warren after they heard the man express frustration over finding replacement…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Patrick Industries reports Q2 growth despite marine, powersports slowdown
Patrick Industries, a leading supplier of components to the RV, marine, manufactured housing, and powersports sectors, reported mixed second-quarter 2025…
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Honda releases new and improved Pioneer 700
In addition to upgrading the Pioneer 700, Honda also announced the return of some of its more popular off-road vehicles…
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Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
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JackRabbit launches two new portable, utility-focused ebikes
The all-new MG Doble and MG Renegade are portable, compact, and modular ebikes that are powerful enough to tandem ride…
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Honda South Carolina Manufacturing rolls 500,000th UTV off the line
The landmark unit — a Pioneer 1000 — rolled off the line during a plant-wide celebration, underscoring the facility’s role…
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Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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AMA announces 2025 U.S. Motocross of Nations team
FIM Motocross of Nations, the premier event in international motocross competition, will be held Oct. 3-5 at Ironman Raceway in…
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Yamaha works with CCA to conserve Georgia’s fisheries
Yamaha U.S. Marine Business Unit and CCA Georgia plan to reach out to recreational anglers and other stakeholders about conserving…
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Fox Factory reports second-quarter financial results
With Q2 net sales up 7.6% compared to this time last year, Fox is bracing itself for the potential impact…
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Ducati’s motocross bike, Desmo450 MX, hits U.S. dealerships
The Desmo450 MX, Ducati's first entrance into the motocross segment, is now available in U.S. dealerships and comes with an…
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