Distributors/Aftermarket
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Troy Lee to be named ‘Legend of the Sport’ at The Quail
Lee will bring an exclusive display of his personal bikes and merchandise to the event and participate in the annual…
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AIMExpo opens with new product presentations, OEM tour and dealer training
On Wednesday, AIMExpo kicks off with a slew of new product presentations at the Las Vegas Convention Center.
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Cardo Systems targets ORV segment
Cardo Systems has partnered with SPEC PR to expand its public relations and marketing communications efforts in the ORV segment.
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Moto Canada: Tariffs pose significant risk to powersports industry
The Canadian powersports association says it understands and supports a strong Canadian response. However, if enacted, counter-tariffs on motorcycles and…
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Answer Racing and ProTaper launch dealer-driven rider support program
The program allows qualifying dealerships to select talented local racers to represent both the dealership and the ProTaper or Answer…
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PSB shares aftermarket product releases
Powersports Business shares aftermarket products from Kuryakyn, Al3RT GPS, Continental, Nelson-Rigg and Dainese.
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Race Winning Brands changes organizational structure
Race Winning Brands (RWB) has announced a significant organizational structuring change in its business to serve its customers better. This…
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LeMans Corporation expands involvement at AIMExpo
LeMans Corp., has expanded their involvement at AIMExpo, with a corporate booth, display rig, outreach to their brands, and sponsoring…
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Kuryakyn launches ENYGMA line for V-Twin market
ENYGMA products are available for immediate shipping to Turn 14 Distribution retailers.
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Drag Specialties adds over $75,000 to King of the Baggers purse
A total of $75,700 (and increase of $8,500 over the 2024 program) will be up for grabs for the 2025…
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Parts Unlimited named title sponsor of MotoAmerica Talent Cup
As the Talent Cup series kicks off March 28-30, with Grand Prix of the Americas at COTA, MotoAmerica has announced…
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Liqui Moly appoints new marketing director as Bauman retires
After almost 40 years, Peter Baumann is retiring from Liqui Moly and handing over the reins to Marco Esser.
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Goodyear sells Dunlop brand to Sumitomo Rubber Industries for $700M
Goodyear retains its rights to the Dunlop trademarks for use on motorcycle tires in Europe and Oceania.
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AIROH Helmets sets up distribution and sales team in U.S.
AIROH Helmets of Italy has opened a new AIROH USA facility, with industry veteran Dennis Bloch heading up the new…
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PSB highlights aftermarket products
Powersports Business highlights products from TEXA, Drag Specialties, KLIM, Klock Werks and R&G aftermarket companies.
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Triumph Racing partners with FXR for 2025 SMX campaign
The new agreement further elevates the prestige of FXR Racing as Triumph Racing Factory Team is the first full factory…
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Lightspeed shares aftermarket parts data
Lightspeed shares exclusive data for PSB that covers the aftermarket parts segment and the distribution channel.
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2025 Nifty 50 nominations due Friday!
Nominate an aftermarket or factory part, accessory, or a new product from service providers and technology companies!
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The One Motorcycle Show heads to Las Vegas with AIMExpo
The collaboration will give manufacturers, retailers, and consumers more ways to engage, bringing the powersports community together.
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Yuasa celebrates 45th anniversary
Yuasa Battery is celebrating its 45th year of doing business in North America. But the story of this major powersports…
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