Distributors/Aftermarket
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January Same Store Sales data revealed by Lightspeed
CDK Global Lightspeed has revealed Same Store Sales data from more than 1,600 powersports dealerships across the U.S. See how…
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Audio brand gets acquired
A global leader in the design and distribution of premier, high-performance audio systems and components, primarily serving the powersports, marine,…
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Fluorescent Flare Windshields unveiled by Klock Works
The new Kolor Series Flare Windshields from Klock Works are dropping at Daytona for Bike Week, but Brian and Vanessa…
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Parts Unlimited adds new Southwest Region sales rep
Parts Unlimited has announced the newest sales rep for the Southwest region covering Oklahoma – Dakota Doughty. Doughty’s industry experience…
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Sturgis Buffalo Chip unveils Ness-customized Road Glide
The Sturgis Buffalo Chip and Arlen Ness Motorcycles have unveiled a one-of-a-kind Harley-Davidson Road Glide built to be auctioned off…
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Dainese North America now distributing TCX boots
Dainese Group has announced the consolidation of the TCX brand under the Dainese Group for distribution in North America. Since…
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Nifty 50 winner SW-MOTECH USA earns first photo honors
The Powersports Business Nifty 50 contest is the gift that keeps on giving. Sarah Schilke, vice president of SW-MOTECH USA…
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Z1R’s new Haggard boot brings $109.95 MSRP
Z1R has introduced its new Haggard boot. Your dealership’s customers’ favorite pair of riding shoes just received an upgrade. Similar…
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Parts Unlimited forms $100K partnership with Enfield’s BTR program
Royal Enfield’s Build. Train. Race. (BTR) program has announced that both the BTR Road Race and Flat Track programs will…
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Oil brand posts record sales in 2021
When you look back at the number of bottles of oil that your dealership sold in 2021, there’s a strong…
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Best in Show product selected during Nifty 50 live webinar
Dealers and industry members who attended the live Powersports Business webinar on Wednesday were treated to all the goodness that…
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Arrowhead Engineered Products partners with dealer association
Arrowhead Engineered Products, which owns multiple brands of replacement parts in the powersports and outdoor power equipment industries, has joined…
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Today’s live 2:00 p.m. Central PSB webinar – last chance to register
Join Powersports Business content director Dave McMahon live on Webinar Wednesday, Feb. 9 at 2:00 p.m. Central (today!) as we…
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PWC racing circuit gets new sponsor
The personal watercraft racing circuit on the West Coast just got added support with news that high-performance engine lubricant and…
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Webinar Wednesday tomorrow to feature 2022 Nifty 50 videos
Join Powersports Business content director Dave McMahon live on Webinar Wednesday, Feb. 9 at 2:00 p.m. Central as we reveal…
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New retail store opens
The retail landscape for helmets, parts and apparel and a slew of other products just widened for dealerships in one…
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Parts Unlimited signs three-year sponsorship with MotoAmerica
MotoAmerica announced that Parts Unlimited, one of the series’ longest-serving sponsors, has signed a new three-year agreement to be an…
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AGV drops Limited Edition Pista GP RR Futuro helmet for North America
Did the PG&A department leave a little bit on the table in January at your dealership? We might have uncovered…
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New NHRA Pro Stock motorcycle team reunites brands
Santa Fe Springs, California-based Vance & Hines has announced a partnership that brings three legendary brands together in a quest…
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Drag Specialties signs three-year sponsorship deal
MotoAmerica announced that Drag Specialties has signed a new three-year agreement to be an official partner of the Mission King…
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