Distributors/Aftermarket
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Battery Tender Charge N Start 1120 staff review
The Charge N Start 1120 is a dual-purpose tool that works as well in your service bay as it does…
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Turn 14 heads to AIMExpo with new brand launches, racing partnerships
Powersports parts distributor Turn 14 is heading back to AIMExpo, and will be unveiling Answer Racing's 50th anniversary apparel collection.
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Bridgestone launches new high-level grip, race-ready tires
Bridgestone's Racing Battlax V03 will hit markets in 2026, and will feature grip technologies refined through years of championship racing.
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BOSS Elite names DAS Companies as new distribution partner for Northeast U.S.
BOSS Elite, a leading brand in aftermarket audio systems, has announced DAS Companies, Inc. as its new distribution partner for…
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Harley dealer celebrates podium finishes in the Bagger Racing League championship
Hayes Powersports is celebrating a strong season with Suburban Motors Harley-Davidson’s 2025 Road Racing Team after its sponsored riders scored…
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CPD announces pause of 2026 AJP Motorcycle imports amid tariff challenges
CPD announced a temporary delay in the arrival of 2026 AJP models, which follows ongoing tariff and shipping cost challenges…
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Meyer Distributing expands powersports portfolio with EFX Tires partnership
The partnership adds depth to Meyer’s expanding powersports division, which has seen strong growth in both product demand and customer…
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Tim Page joins Maxxsonics as western regional sales manager
Page has held sales and leadership roles with Kenwood, Alpine, Directed, and Soundstream, earning a strong reputation for driving brand…
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Fowler Parts buys snowmobile aftermarket company
After the acquisition of P&A company Fett Brothers Performance, Fowler Parts says it plans to expand its snowmobile product line.
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Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
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Simpson accelerates growth strategy in $7B motorcycle safety market
Part of Simpson's strategy is product innovation through partnerships, which includes teaming up with Buell Motorcycle to release a next-gen…
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Summer’s hottest new products from Drag Specialties
Check out the summer's hottest aftermarket products from Drag Specialties, including axle kits, air deflectors, and OEM-style fuel gauges.
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Giocar America launches GBrakes after transition from Galfer USA
The family’s braking history dates back to 1952, when Maffio Milesi founded Galfer in Spain. In 1992, his son Giorgio…
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Find It Now USA expands with new office, team members, and GPS products
Find It Now USA (FIN), a leading provider of GPS-enabled powersports security systems, has expanded its operations with a new…
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Parts, Drag add two new sales reps to their teams
Parts Unlimited brings on board Ryan Kessinger as its newest sales rep, while Drag Specialties welcomes Jack Johnson to its…
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Global parcel shipments to U.S. disrupted as tariff exemption ends
Effective August 29, all imported goods, including small parcels previously valued at $800 or less, will now be subject to…
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Deltran celebrates 60 years of family-owned innovation
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance…
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All Balls Racing going all in at Hay Days
In addition to an expanding parts lineup, the All Balls Racing booth at this year's Hay Days will feature an…
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MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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