Dealers
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Yamaha signs Rossi as brand ambassador
Valentino Rossi fans get to cheer another milestone for their hero as he will be officially representing Yamaha.
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Can-Am invites women to “Just Ride” on IFRD
Can-Am will join more than 75 communities around the world as part of the 17th annual International Female Ride Day…
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Harley-Davidson reveals 2023 CVO models
Kevin Duke, from our sister magazine Rider Magazine, covers Harley-Davidson's 2023 CVO motorcycle models.
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Best-In-Class – Customer Satisfaction: Pioneer Motorsport
Pioneer Motorsport, honored with PSB's Best-In-Class - Customer Satisfaction award, shares best practices.
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Equip Expo opens discounted registration for 40th tradeshow
Equip Exposition has opened registration for the 2023 tradeshow that will be held at the Kentucky Exposition Center.
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MIC accounts for growth of adventure bikes and electric vehicles
The MIC responds to the growth of adventure bike and electric vehicle market segments.
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Polaris announces spring T.R.A.I.L.S. grant recipients
Polaris donates to 14 organizations through its Spring 2023 T.R.A.I.L.S. Grant Program.
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Landmaster names digital marketing manager
Landmaster has announced the latest edition to its digital marketing team.
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Polaris to celebrate women riders on IFRD, May 6
Polaris invites women who ride to join the company in celebrating women riders on International Female Ride Day, May 6.
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Volcon expands into Canada, hires lead sales manager
Volcon expands its dealer portfolio and hires Canadian national sales manager.
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MOD Enterprises acquires Texas H-D dealerships
EOD Enterprises acquires two Harley-Davidson dealerships in the Houston, Texas, area.
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E-bike company offers upgradable e-bike
Wicked Thumb, based out of Texas, has revealed the Destroyer X upgradeable e-bike.
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Study: Indian Motorcycle dealers ranked highest in response to website customers
Powersports industry performance has improved substantially over the past five years, but there is now a large gap in customer…
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Polaris announces first shipment of all-electric side-by-sides
Polaris has shipped the first of its all-new, fully electric RANGER XP Kinetic side-by-sides.
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Motocross figure Paul Schlegel passes at 84
Influential figure Paul Schlegel, co-founder of Loretta Lynn’s and motocross promoter, passes away at 84.
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Best-In-Class – Riding Academy: San Jacinto Harley-Davidson
San Jacinto Harley-Davidson, Powersports Business Best-In-Class - Riding Academy honoree, discusses the growth of its riding academy.
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Italian e-bike line converts to traditional bikes, coming to U.S. market
Francesco Moser, Hall of Fame bicycle racer, has introduced the F-Moser product line of road and gravel bikes that offer…
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VP Racing Fuels names director of marketing
VP Racing has hired Steve Ward as director of marketing.
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Mid America Harley-Davidson acquired by Momentum Holdings
The sale of the dealership owned by Steve and Laura Pecoraro was transferred to the Alabama-based group that currently has…
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ARGO goes big with all-new Sasquatch XTV
The Sasquatch enters the global market of premiere earth crawlers touting the latest in offroad technological advancements and interior comforts.
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