BRP has announced its Can-Am team will hit the streets alongside female riders on Saturday, May 6. Can-Am will join more than 75 communities around the world as part of the 17th annual International Female Ride Day (IFRD).
From the U.S. and Canada, to Europe, Asia and Latin America, Can-Am employees, ambassadors, dealers and three-wheel vehicle owners will ride together and celebrate the empowerment of women riders and their positive contributions to the powersports industry.
This marks the fourth year that Can-Am will be an official supporter and partner of IFRD and its global call to action. The IFRD partnership goes hand in hand with the Can-Am brand and its highly successful Women of On-Road program (WOOR) that breaks down barriers, encourages new riders and opens the road to all. Thanks in large part to WOOR, Can-Am now sees women owners of nearly 35 percent, outpacing the industry average of 21 percent.
“We are very proud to be a corporate sponsor of the International Female Ride Day once again,” said Martin Ethier, director, global marketing, Can-Am 3-Wheel at BRP. “This day is a celebration of women in powersports and those who choose to hit the open road and experience the thrill of the ride. We look forward to seeing all of the passionate riders from across the globe come together for this special day.”
This year for IFRD, fellow Canadian and IFRD founder, Vicki Gray, will be riding in Mexico City as a guest of the moto tourism and motorsport commission and celebrating IFRD in a huge way. Vicki continues to advocate for more women to enter the powersports arena and this year is no different.
“As the founder of the International Female Ride Day, I am thrilled to once again have Can-Am as a partner for this year’s celebration,” she said. “Can-Am’s commitment to inclusivity and equality aligns perfectly with the IFRD mission to inspire more women to join the community of riders. Together, we can show the world that riding is a passion that transcends gender and encourage more women to discover the freedom and empowerment that comes from hitting the open road.”
Some of the Can-Am IFRD rides taking place on May 6 include:
In Ontario, Olympic Games gold medalist and member of the Canadian National Women’s Hockey Team, Natalie Spooner, will join TV host, Sherry Holmes, for a group ride that’s open to Can-Am owners.
There will also be a BRP employee event in Valcourt, Quebec at the BRP head office.
In San Diego, Can-Am ambassador and current Bellator MMA Women’s Flyweight World Champion, Liz Carmouche, will host a ride with Can-Am Spyder and Ryker owners.
In 28 states and 70 cities around the U.S., the US Spyder Ryders owners’ groups will be hitting the streets to mark the occasion.
Alison Winchester, a proud member of WOOR, will be riding in Amsterdam, Netherlands. In Lausanne, Switzerland, the Can-Am team based out of the BRP office will be taking to the streets to celebrate.
In Sydney, Australia, Can-Am Ambassador Helen Chik, editor of the popular lifestyle magazine Grazia, will celebrate and continue to support International Female Ride Day.
In Puerto Rico, singer-songwriter, Calma Carmona, will also participate in the LATAM GIRL ride on her Can-Am Ryker.
Check out the complete list of Can-Am organized 2023 IFRD rides.
Can-Am is inviting all women riders to “Just Ride” on May 6 and celebrate IFRD along with these riders. While out on your ride, tag @canamonroad and use the hashtag #IFRD2023 to be part of the movement!