Dealers
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Good times roll into Texas
PSB travels to Texas to explore Kawasaki's Demo Days tour and check out the company's Experience Tour during the NASCAR…
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Report: Outdoor recreation added $1 trillion to U.S. economy in 2022
The new figures reveal that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and…
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Rollick teams up with USAA for manufacturer savings program
Through the Powersports Savings Program, USAA members can take advantage of exclusive offers provided by participating OEM manufacturers, resulting in…
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Trader Interactive CEO Lori Stacy retires, succeeded by David McMinn
McMinn will transition to the CEO role following successful stints as the company's chief financial officer and chief operating officer.
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Rider’s Advantage names national training director
Nick Gerber has been promoted to the national training director position.
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Oldest Yamaha dealership in Texas celebrates 50 years
The next big milestone for Texas Motor Sports will be an expansion and relocation, according to owner Perk Bearden.
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Verge Motorcycles unveils California Edition electric motorcycle
The motor of the bike is located in the rear wheel to allow for a larger battery, resulting in a…
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Brantley Neal named marketing manager of America’s Motor Sports
Tasked with shaping America’s Motor Sports’ place in the Nashville market, Neal brings years of local marketing expertise to an…
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Volcon ePowersports appoints U.S. sales director
Volcon has appointed Doug Cline as the new director of sales for the U.S, who has over 15 years of…
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Michigan and Wisconsin dealer broadens reach in Minnesota
Michael Lafontaine acquires Moose Lake Implement & Sport, a family-owned and operated dealership since 1941 that carries powersports and outdoor…
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AL3RT reveals plug and play GPS option
The company shares that the plug and play option will plug directly into the bus bar on all Polaris side-by-sides,…
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Rockford Fosgate names managing director
As the managing director of Rockford Fosgate, Zach Luke will be responsible for leadership, strategic planning, and organizational alignment.
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Dealership’s standardized practices create happy employees
Simply Ride general manager and former 40 Under 40 winner shares his outlook on how to retain happy employees and…
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Suzuki reveals 2024 GSX-8R and GSX-S1000GX+
The GSX-S1000GX+ offers a comfortable ride while delivering aggressive superbike performance and the GSX-8R features an aggressive, mass-forward look that…
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Polaris wins Digital Leadership Award in Office of Finance category
The award recognizes the Polaris Finance team for its innovative use of AI in forecasting and planning.
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Powersports Business to host Dealer Spike webinar Thursday
The webinar highlights the expectations of the modern consumer and explores best practices to leverage a cost-effective omnichannel marketing strategy.
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Yamaha unveils returning 2024 models
The 2024 street motorcycle lineup includes the Supersport, Sport Heritage, Scooter, Hyper Naked, and Sport Touring model families.
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NPDA heads into 2024 with positive momentum
Since its launch in May 2021, NPDA has amassed a list of wins in its efforts to serve the needs…
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What drives the leisure interests of powersport enthusiasts
EPG Specialty Information determines how consumers' leisurely activities have an impact on their participation in powersports.
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Turn 14 Distribution gives update on transition into powersports
Turn 14 Distribution recently released a news statement addressing its transition into powersports after it acquired the assets of Tucker…
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