Dealers
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Kawasaki extends partnership with TrueTimber for UTVs, adds camo apparel
The collaboration will also see the Strata camo pattern on both Kawasaki apparel and accessory items such as seat covers…
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Segway Powersports names VP of sales and marketing
VP of Sales and Marketing Jason Walling has been tasked with building the Segway sales and marketing teams, developing its…
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Kayo USA introduces 2024 S200 youth side-by-side
The 2024 S200 youth side-by-side combines performance and advanced safety features at an affordable price point.
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Peter Starr, AMA Motorcycle Hall of Fame inductee, passes
Peter Starr was a motorcycle racer, author, TV producer and filmmaker, whose work includes dozens of productions about motorcycles and…
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CPD announces X-Grip tires distribution agreement
Central Powersports Distribution (CPD) has announced an agreement with X-Grip of Austria to distribute X-Grip Tires, mousses, and tubes in…
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Sturgis Buffalo Chip reveals full entertainment lineup
The complete lineup for the 83rd Sturgis Rally features top acts like Def Leppard, Lynyrd Skynyrd, ZZ Top, Limp Bizkit…
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Governor of California proposes 300% boat registration fee hike
Boating organizations are concerned that under the proposal, the fee increase would not go to boating programs and services.
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Suzuki reveals 25th Anniversary Hayabusa Sportbike
The model arrives in a Glass Blaze Orange & Glass Sparkle Black color combination, and will be available later this…
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Don’t waste big selling moments with boring small talk
Contributing writer David Gee explains that we don’t have long to pique someone’s curiosity, create an emotional connection, and earn…
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BMW Motorrad USA reveals 2024 model updates
The 2024 BMW models include new colors, packages and an Intelligent Emergency Call feature.
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Diamond Motorcycle hires Huel Johnson as operations manager
Huel brings more than 30 years of experience to the manufacturer of premium, custom-built motorcycle seats.
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New ATV/UTV exhaust paint introduced, available in 11 colors
KBS Coatings has introduced XTC Silicone Zinc Primer and XTC Xtreme Temperature Coating to provide durable and long-lasting finishes on…
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Parts Unlimited names AMS Brand Manager
Parts Unlimited hires Dale Kiley-Schaefer, who has sales and parts management experience at the dealer and retail levels, as the…
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House Committee passes legislation to protect ‘multiple-use’ access on BLM land
The bill was introduced as H.R. 3397 in response to the agency's proposed rule that could potentially lock-up public lands…
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Sales team honored for likely saving motorcycle rider’s life
According to Fox 9 KMSP, salesmen from Simply Ride of Eden Prairie have been credited with saving the life of…
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Torque Group returns as Platinum Sponsor of Accelerate Conference
Torque Group’s Platinum-level sponsorship includes branding on several one-of-a-kind programs at the Powersports Business Dealership Honors Awards night during the…
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Verge Motorcycles to utilize Tesla charging network
The company, which will begin selling its electric motorcycles in the U.S. at the end of this year, is the…
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Suzuki reveals 2024 RM-Z motorcycles and select youth products
Suzuki has announced the returning RM-Z motocross models and youth DR-Z125L and QuadSport Z50 models to its 2024 lineup.
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Buell reveals 40th anniversary sport bike
The Buell Freedom Edition Hammerhead 1190 sport bike, available July 1, celebrates independence and the company's anniversary.
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Triumph unveils 2024 Speed 400 and Scrambler 400 X
Designed from the ground-up with a brand new single-cylinder, four-valve, liquid-cooled engine platform, these new models are designed to deliver…
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