Dealers

Fred Fox passes at 86

Fred Fox passes away at 86 years old.

Fred Fox passed away Feb. 5 in Orange County, California, at the age of 86 due to natural causes. Fox was a motorcycle industry leader and pioneer of the modern ...

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PSB prepares for Vegas

As Seen On Powersports Business

Powersports Business has begun to prepare for the AIMExpo tradeshow that will kick off Feb. 15. The team will be headed to Las Vegas a week from today. Visiting Vegas ...

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VP Racing Fuels launches rebrand

VP Racing Fuels rebrands

VP Racing Fuels, Inc., has announced the launch of a new identity for the corporation, its products and programs. VP will immediately begin transitioning to the “VP Racing” moniker and ...

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Polaris UTV racers sweep at Hammers

Polaris Branden Sims

The annual King of the Hammers (KOH) off-road race has become a season-opener competition along with its reputation as one of the toughest races of the year. Manufacturers and privateer ...

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Z1R unveils new Armored Jacket

Z1R armored jacket

Z1R has announced the addition of the Armored Jacket to its line of apparel. The new armored jacket features a removable zip hood, a removable CE 1 elbow and shoulder ...

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Italian distributor enters U.S. market

Giuseppe-Andreani-powersports-business

Andreani, a distributor of motorcycle and bicycle suspension products, announced the opening of its first U.S. office and distribution center, located in Hendersonville, North Carolina. The facility is full of ...

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