Dealers
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Sturgis Buffalo Chip reveals full entertainment lineup
The complete lineup for the 83rd Sturgis Rally features top acts like Def Leppard, Lynyrd Skynyrd, ZZ Top, Limp Bizkit…
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Governor of California proposes 300% boat registration fee hike
Boating organizations are concerned that under the proposal, the fee increase would not go to boating programs and services.
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Suzuki reveals 25th Anniversary Hayabusa Sportbike
The model arrives in a Glass Blaze Orange & Glass Sparkle Black color combination, and will be available later this…
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Don’t waste big selling moments with boring small talk
Contributing writer David Gee explains that we don’t have long to pique someone’s curiosity, create an emotional connection, and earn…
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BMW Motorrad USA reveals 2024 model updates
The 2024 BMW models include new colors, packages and an Intelligent Emergency Call feature.
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Diamond Motorcycle hires Huel Johnson as operations manager
Huel brings more than 30 years of experience to the manufacturer of premium, custom-built motorcycle seats.
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New ATV/UTV exhaust paint introduced, available in 11 colors
KBS Coatings has introduced XTC Silicone Zinc Primer and XTC Xtreme Temperature Coating to provide durable and long-lasting finishes on…
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Parts Unlimited names AMS Brand Manager
Parts Unlimited hires Dale Kiley-Schaefer, who has sales and parts management experience at the dealer and retail levels, as the…
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House Committee passes legislation to protect ‘multiple-use’ access on BLM land
The bill was introduced as H.R. 3397 in response to the agency's proposed rule that could potentially lock-up public lands…
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Sales team honored for likely saving motorcycle rider’s life
According to Fox 9 KMSP, salesmen from Simply Ride of Eden Prairie have been credited with saving the life of…
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Torque Group returns as Platinum Sponsor of Accelerate Conference
Torque Group’s Platinum-level sponsorship includes branding on several one-of-a-kind programs at the Powersports Business Dealership Honors Awards night during the…
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Verge Motorcycles to utilize Tesla charging network
The company, which will begin selling its electric motorcycles in the U.S. at the end of this year, is the…
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Suzuki reveals 2024 RM-Z motorcycles and select youth products
Suzuki has announced the returning RM-Z motocross models and youth DR-Z125L and QuadSport Z50 models to its 2024 lineup.
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Buell reveals 40th anniversary sport bike
The Buell Freedom Edition Hammerhead 1190 sport bike, available July 1, celebrates independence and the company's anniversary.
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Triumph unveils 2024 Speed 400 and Scrambler 400 X
Designed from the ground-up with a brand new single-cylinder, four-valve, liquid-cooled engine platform, these new models are designed to deliver…
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Greenger partners with marketing agency to support next stage of growth
The marketing effort will build awareness and brand affinity among both direct-to-consumer and business-to-business audiences and help support the Greenger…
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Polaris Off Road launches Homestead Hero Campaign
Polaris has upfitted four Polaris RANGER XP 1000's with premium outdoor tools for its Polaris Homestead Hero campaign that celebrates…
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Honda reveals returning models for 2024 CRF lineup
Along with its returning CRF models, Honda also announces the return of the sport-naked CB300R and Pioneer 700 side-by-side.
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CPSC votes to terminate EGL Motor’s ATV Action Plan for repeated violations
CPSC has issued EGL Motor multiple notices of violations for its failure to comply with its federal requirements that were…
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PWC Market: A conversation with SBT’s President Cj Lammers
Powersports Business Editor Brendan Baker speaks with CJ Lammers, president of SBT, about the current PWC market and where it…
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